A Digital Marketing Specialist is responsible for developing, implementing, and managing marketing campaigns that promote a company's products or services. They play a major role in enhancing brand awareness, driving website traffic, and acquiring leads or customers through various digital channels.
Key Responsibilities
Plan and execute digital marketing strategies across SEO, SEM, social media, email marketing, and content marketing.
Manage and optimize paid advertising campaigns (Google Ads, Meta Ads, LinkedIn Ads, etc.).
Conduct keyword research and optimize website content to improve organic search rankings.
Create, curate, and manage content for social media platforms to increase engagement and brand visibility.
Monitor and analyze website analytics, campaign performance, and ROI using tools like Google Analytics, Search Console, and ad platform dashboards.
Collaborate with design, sales, and content teams to produce high-quality marketing materials.
Develop and execute email marketing campaigns, including segmentation and automation.
Stay updated with digital marketing trends, tools, and best practices.
Manage online reputation and handle customer queries or reviews on digital platforms.
Prepare monthly reports and optimize strategies based on performance insights.
Job Type: Full-time
Pay: ?10,000.00 - ?15,000.00 per month
Benefits:
Cell phone reimbursement
Internet reimbursement
Work Location: In person
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