Job Description

Principal Duties:

Planning for Social Media: Craft and execute a social media strategy that is in line with our brand's essence, objectives, and overarching marketing efforts. Collaborative Content Creation: Partner with content and creative teams to craft compelling and platform-specific content that engages our target demographic and stimulates interaction. Brand and PR Enhancement: Through strategic social media management, elevate the brand's image and manage public relations, including crisis resolution and reputation tracking. Engagement with Community: Foster brand loyalty and customer satisfaction by actively interacting with our online community, addressing comments and inquiries promptly. Analytical Insight and Reporting: Utilize analytics tools to monitor and report on the effectiveness of social media activities, using data to refine and optimize future strategies. Trend Awareness: Stay informed about emerging social media trends, technologies, and best practices, applying this knowledge to bolster our social media strategy and content. Influencer Collaboration: Identify and engage with influencers and brand advocates to broaden our social media influence and authenticity. Search Engine Optimization: SEO audit and keyword research on a monthly basis, creation of backlinks and content by working with our team.

Candidate Profile:

Educational Background: Bachelor's degree in Marketing, Communications, Public Relations, or related field.

Professional Experience: 5-10 years experience driving social media engagement , with a proven track record in brand enhancement and public relations.

Skill Set:

Innovative and creative approach to social media content and campaign execution. Proficiency across major social media platforms (Instagram, Twitter, Facebook, and TikTok) and familiarity with management tools. Comprehensive understanding of social media analytics and tools. Outstanding communication and community engagement skills. Team-oriented with the ability to work in a collaborative environment. Excellent organizational skills, capable of juggling multiple projects and meeting deadlines. Personal Qualities: Flexible, proactive, detail-oriented, with a strong passion for storytelling, brand development, and community building.
Job Type: Full-time

Pay: ₹25,000.00 - ₹50,000.00 per month

Benefits:

Paid time off
Work Location: In person