Job Description

Role Overview

The Digital Marketing & PPC Project Manager will be responsible for planning, executing, and optimizing digital marketing campaigns across multiple platforms. This role requires a balance of

strategic thinking, analytical expertise, client communication, and project management skills

.

Key Responsibilities

1. Project & Team Management

Lead and manage digital marketing & PPC projects from initiation to delivery. Coordinate with creative, design, and technical teams to ensure smooth execution. Monitor team performance and ensure timelines are met. Prepare reports, performance reviews, and client updates.

2. PPC Campaign Management

Plan, set up, and manage paid campaigns on Google Ads, Bing, Meta Ads, LinkedIn, YouTube, and other platforms. Conduct keyword research, competitor analysis, and audience targeting. Optimize campaigns for ROI, conversions, and cost efficiency. Track, analyze, and report campaign performance with actionable insights.

3. Digital Marketing Strategy

Develop and implement digital marketing strategies for clients. Manage SEO, SEM, social media ads, and performance marketing. Create outreach plans, proposals, and client pitch presentations. Stay updated with industry trends, tools, and algorithms (Google, Gemini AI, Meta).

4. Client Communication & Reporting

Act as a point of contact for clients on digital campaigns. Present campaign results and strategic recommendations. Handle client queries with professionalism and efficiency.

Required Skills & Qualifications

Bachelor's degree in Marketing, Business, or related field (MBA preferred). 3+ years of experience in digital marketing & PPC campaign management. Proven track record of managing Google Ads, Meta Ads, LinkedIn Ads, and YouTube campaigns. Strong knowledge of SEO, SEM, Google Analytics, Google Tag Manager, and reporting tools. Excellent project management and leadership skills. Strong analytical mindset with data-driven decision-making. Good communication and client-handling abilities. Ability to multitask and work under tight deadlines.

Preferred Certifications (Added Advantage)

Google Ads Certification Meta Blueprint Certification HubSpot / SEMrush / Analytics certifications
Interested and potential candidates are invited to apply or mail your updated CV to hr@pinkshadowmedia.com or Whatsapp at 7601945505

Job Types: Full-time, Permanent

Pay: ?14,500.00 - ?28,500.00 per month

Work Location: In person