Job Description

• Improving efficiency in digital marketing strategies and increasing ROI.
• Challenging existing digital strategies and suggesting solutions with a competitive advantage.
• Leading tool & platform integrations for analytics.
• Understanding the overall digital landscape of the organization as well as that of key competitors.
• Leading a team of web, SEO and social media analysts.
• Benchmarking performance across all online channels.
• Using methodical performance analysis to influence/support campaign strategies.
• Evaluating tools and opportunities to automate benchmarking.
• Overseeing the set up & implementation of Web site traffic tracking across all global & local sites.
• Driving the development of custom dashboard for regular & precise reporting.
• Reporting on key metrics, analyzing and interpreting trends.
• Providing actionable insights based on the available analytical data.
• Analyzing online user behavior, conversion data and user journeys.
• Performing ROI analysis to evaluate efficiency and effectiveness of different marketing campaigns.
• Working closely with the Group digital & branding team.
• Collaborating with the web application team and social media team.
• Collaborating with the technical/ development teams on specific projects/ requirements.

• Implementing measurement strategies aligned to marketing and business objectives.
• Industrializing and generating meaningful reporting frameworks & visual KPI dashboards for the Group.

• Collaborating with external partners such as agencies to assist with data collection and reporting.
• Training and driving the analytics-enablement agenda among marketers.