TechCapita Technology is a leading IT company based in Kolkata, specializing in web and app development, digital marketing, and innovative software solutions. Our mission is to empower businesses through technology by delivering high-quality, customized solutions that drive measurable growth and long-term success.
Job Overview
We are seeking a
motivated and result-oriented Digital Marketing Analyst
to join our growing team. This is a full-time opportunity for enthusiastic fresh graduates who are eager to build a strong career in digital marketing by working on real-world projects, live campaigns, and data-driven strategies. The ideal candidate should possess a strong foundation in digital marketing concepts, a creative mindset, and a willingness to learn in a fast-paced environment.
Key Responsibilities
Content Development:
Create engaging and relevant content for social media platforms, blogs, websites, landing pages, and email campaigns.
Social Media Management:
Manage and optimize company social media accounts, schedule posts, engage with audiences, and track performance metrics.
SEO & Website Optimization:
Assist in keyword research, on-page SEO optimization, content optimization, and monitoring website performance.
Email Marketing:
Execute email marketing campaigns, including newsletters, promotional emails, and audience segmentation.
Market & Competitor Research:
Analyze industry trends, competitor strategies, and target audience behavior to support marketing initiatives.
Campaign Performance Analysis:
Track, analyze, and report campaign performance using tools like Google Analytics, Search Console, and social media insights.
Team Collaboration:
Work closely with designers, developers, and senior marketers to plan and implement marketing strategies.
Requirements
Education:
Graduate or Postgraduate in Marketing, Business Administration, Communications, IT, or a related field.
Skills:
Strong understanding of digital marketing fundamentals (SEO, SEM, social media, content marketing).
Familiarity with social media platforms such as Facebook, Instagram, LinkedIn, Twitter, and YouTube.
Good written and verbal communication skills.
Analytical mindset with attention to detail.
Proficiency in MS Office (Excel, PowerPoint, Word).
Basic knowledge of tools like Google Analytics, SEO tools, email marketing platforms, or ad platforms is an added advantage.
Attributes:
Strong willingness to learn and grow professionally.
Ability to work independently and collaboratively in a team environment.
Organized, proactive, and result-driven attitude.
Ability to handle multiple tasks and meet deadlines.
What We Offer
Career Growth:
Structured learning and growth opportunities in digital marketing.
Real-World Exposure:
Hands-on experience with live projects, campaigns, and clients.
Mentorship:
Guidance from experienced digital marketing professionals.
Skill Development:
Opportunity to work with modern tools, platforms, and strategies.
Long-Term Opportunity:
Stable full-time role with performance-based growth and career advancement.
Job Types: Full-time, Permanent, Internship
Contract length: 1 month
Pay: From ?15,000.00 per month
Benefits:
Cell phone reimbursement
Work Location: In person
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