Digital Marketing Analyst

Year    WB, IN, India

Job Description

Job Title:


Digital Marketing Analyst

Location:


Kolkata (Work from Office)

Shift / Working Hours:


4 pm to 1 am IST

Employment Type:


Full-time

Company Overview

Sarder Inc.

is a global family of innovative companies united by a bold vision -- to educate and certify over one billion people worldwide. We are redefining lifelong learning through a diverse portfolio that spans corporate training, AI certifications, eLearning, proctoring solutions, and thought-leadership media.
Our ecosystem includes

NetCom Learning

, NetCom+, AI Certs, AI Labs 365, Adoptify AI, and Sarder TV, each contributing to our mission of shaping a future-ready workforce in an AI-driven world. With a strong culture of innovation and continuous learning, Sarder Inc. empowers individuals and organizations to upskill, stay relevant, and thrive in a rapidly evolving digital era.

About the Role


We are looking for a data-driven Digital Marketing Analyst with 3+ years of hands-on experience to strengthen our performance, analytics, and growth marketing efforts. The ideal candidate should have strong expertise in SEO, AI-driven optimization (AIO), GEO strategies, and marketing analytics, with the ability to translate data into actionable insights.

What you will do:

Own and manage SEO performance across websites, including on-page, off-page, and technical SEO initiatives Implement and optimize AIO (AI Optimization) and GEO (Generative Engine Optimization) strategies to improve visibility across AI-powered search and discovery platforms Track, analyze, and report website and campaign performance using GA4 Build and maintain dashboards and reports using Looker Studio and Power BI for traffic, and funnel performance Perform data analysis to identify growth opportunities, drop-offs, and optimization areas Work closely with Product, content, website teams to drive performance improvements Generate weekly and monthly performance reports with clear insights and recommendations Ensure accurate tracking through analytics setups and event implementations

What we are looking for:

SEO (Search Engine Optimization) - Advanced AIO (AI Optimization) - Mandatory GEO (Generative Engine Optimization) - Mandatory Google Analytics 4 (GA4) & GTM Power BI - Dashboard creation & reporting Looker Studio - Marketing and performance reporting CRO

Education & Experience

Minimum 3+ years of experience in Digital Marketing Analytics or a similar role Strong analytical mindset with the ability to convert data into business insights Hands-on experience with SEO and performance measurement Experience working with large datasets and multiple traffic sources

Why join NetCom Learning?


Opportunity to work with industry-leading experts and cutting-edge technologies
Collaborative and inclusive work culture
Ongoing professional development and growth opportunities

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Job Detail

  • Job Id
    JD5049729
  • Industry
    Not mentioned
  • Total Positions
    1
  • Job Type:
    Full Time
  • Salary:
    Not mentioned
  • Employment Status
    Permanent
  • Job Location
    WB, IN, India
  • Education
    Not mentioned
  • Experience
    Year