Job Description

Description:
Snapscale is seeking an Intermediate Digital Marketing Analyst to join our dynamic marketing team. In this remote position based in India, you will leverage your analytical skills to drive data-driven decisions, optimize digital marketing campaigns, and enhance overall performance. You will work closely with cross-functional teams to analyze customer behavior, track campaign effectiveness, and report on key performance metrics to support our growth objectives and enhance our digital presence.
Responsibilities:

• Analyze digital marketing performance data and provide actionable insights to improve campaign effectiveness.
• Manage and optimize SEO/SEM strategies to increase organic traffic and conversion rates.
• Conduct competitor analysis to identify market trends and recommend strategies to outperform competitors.
• Collaborate with content creators to ensure alignment of marketing initiatives and messaging.
• Utilize analytics tools such as Google Analytics, SEMrush, or similar platforms to track and report on key performance indicators (KPIs).
• Prepare and present performance reports to stakeholders, highlighting successes and areas for improvement.
• Assist in the development and execution of email marketing campaigns, including A/B testing and segmentation.
• Support social media marketing efforts by analyzing engagement metrics and suggesting improvements.

• Bachelor's degree in Marketing, Business, or a related field.
• Minimum of 2 years of experience in digital marketing analysis or a similar role.
• Proficiency in data analysis tools and techniques, including Google Analytics and Excel.
• Strong understanding of SEO/SEM principles and best practices.
• Experience with email marketing platforms and social media analytics.
• Excellent communication and presentation skills, with the ability to convey complex data insights to non-technical stakeholders.
• Ability to work independently in a remote setting and manage multiple projects simultaneously.