Job Description

Job Title: Digital Marketing Specialist / Digital Marketing Manager

Job Summary:

We are looking for a creative and data-driven Digital Marketing Specialist to join our marketing team. In this role, you will be responsible for planning, executing, and optimizing digital marketing campaigns across various online channels. Your efforts will help increase brand awareness, drive traffic, and generate leads that contribute to our company's growth and success.

Key Responsibilities:

Campaign Strategy & Planning:

Develop and execute digital marketing strategies across channels (e.g., social media, SEO, PPC, email marketing, content marketing). Plan and manage campaigns to increase brand awareness, website traffic, and lead generation. Conduct market research to understand customer needs, competitive landscape, and trends.

Social Media Marketing:

Create and implement engaging social media content strategies for platforms like Facebook, Instagram, LinkedIn, Twitter, etc. Manage and monitor social media accounts, including posting, responding to comments, and engaging with the community. Analyze social media performance and adjust strategies to improve engagement and reach.

Search Engine Optimization (SEO) & Content Marketing:

Optimize website content and blog posts for search engines to improve organic search rankings. Conduct keyword research, on-page SEO, and link-building strategies. Create and optimize landing pages, blog content, and other online materials to engage target audiences.

Pay-Per-Click (PPC) Advertising:

Plan and manage paid search campaigns (Google Ads, Bing Ads, etc.) to drive traffic and conversions. Monitor and optimize ad performance through A/B testing, budget management, and keyword analysis. Track ROI and adjust bidding strategies to maximize campaign performance.

Email Marketing:

Design and execute email marketing campaigns to nurture leads, promote products/services, and maintain customer engagement. Segment email lists and personalize campaigns for targeted messaging. Track email performance metrics (e.g., open rates, click-through rates) and adjust strategies as needed.

Analytics & Reporting:

Use analytics tools (Google Analytics, social media insights, etc.) to track, analyze, and report on digital marketing performance. Provide regular reports on key performance indicators (KPIs), including traffic, conversions, and engagement. Continuously evaluate and optimize strategies based on data insights.

Collaboration & Coordination:

Collaborate with design, content, and product teams to ensure campaigns are aligned with overall brand and business goals. Coordinate with external agencies or freelancers to support campaign execution and creative needs.

Qualifications:

Bachelor's degree in Marketing, Communications, Business, or a related field. Proven experience (2+ years) in digital marketing, preferably in a similar industry. Strong understanding of digital marketing tools and platforms (Google Ads, Facebook Ads, Google Analytics, SEO tools, etc.). Experience in creating content for websites, blogs, social media, and email marketing. Proficient in Microsoft Office and marketing automation tools (e.g., HubSpot, Mailchimp). Solid understanding of social media platforms, web analytics, and SEO/PPC best practices. Strong written and verbal communication skills, with a creative mindset. Ability to work in a fast-paced environment and manage multiple projects simultaneously.

Preferred Skills:

Certification in Google Analytics, Google Ads, Facebook Blueprint, or HubSpot. Experience with video marketing, influencer partnerships, or affiliate marketing. Familiarity with design tools like Canva or Adobe Suite is a plus.

Work Environment:

Full-time position, based in [Location]. Hybrid or remote work options available.
Job Types: Full-time, Part-time, Fresher, Internship
Contract length: 6 months

Pay: ?10,000.00 - ?15,000.00 per month

Schedule:

Day shift Monday to Friday Morning shift Weekend availability
Work Location: In person