Job Description

: Digital Marketing Analyst - 3+ Year Experience

Position Overview:

We are looking for a detail-oriented and analytical

Digital Marketing Analyst

to join our construction firm. The candidate will be responsible for analyzing digital marketing campaigns, monitoring online performance, and providing actionable insights to improve brand visibility, lead generation, and project promotions.

Key Responsibilities:

Track, measure, and analyze performance of digital campaigns across

Google Ads, Facebook/Instagram Ads and LinkedIn

Generate and maintain dashboards/reports on key metrics such as

lead generation, website traffic, and engagement rates

. Perform

keyword research and competitor analysis

to support content and campaign strategies. Identify trends and insights, and recommend strategies to improve

campaign effectiveness and lead quality

. Work with the marketing team to improve

landing pages, ad creatives, and content performance

. Assist in managing CRM tools to track leads and conversion journeys. Provide recommendations to the sales and management team with data-driven insights for decision making. Stay updated on the latest

digital marketing tools, analytics platforms, and industry benchmarks

.

Skills & Qualifications:

Bachelor's degree in Marketing, Business, Statistics, or related field. 3+ years of experience in

digital marketing analytics

(real estate/construction experience preferred). Proficiency in

Google Analytics, Google Tag Manager and Google Ads

Strong skills in

MS Excel / Google Sheets

for reporting and dashboards. Knowledge of

social media analytics

and advertising dashboards. Excellent analytical, problem-solving, and reporting skills. Strong communication skills to present findings to non-technical stakeholders.

Key Attributes:

Data-driven decision-making approach. High attention to detail and accuracy. Ability to translate data into actionable insights. Team player with good coordination skills.
Job Types: Full-time, Permanent

Pay: ?30,000.00 - ?40,000.00 per month

Expected Start Date: 25/08/2025