As an Digital Marketing Analyst, you will support the digital marketing team by analyzing campaign performance, conducting market research, and generating actionable insights to improve marketing strategies. This role is ideal for a data-driven individual passionate about digital marketing and eager to learn about the latest trends, tools, and platforms.
Key Responsibilities:
Monitor and analyze digital marketing campaigns across channels (Google Ads, Facebook Ads, SEO, email marketing, etc.).
Collect, organize, and interpret data to measure campaign performance (impressions, CTR, conversions, ROAS, etc.).
Assist in preparing performance reports and actionable recommendations for the marketing team and clients.
Conduct market and competitor research to identify industry trends and opportunities.
Support in keyword research and SEO performance tracking.
Collaborate with the content and creative teams to optimize campaigns based on data insights.
Stay updated with digital marketing best practices and emerging tools.
Qualifications:
Bachelor's degree in Marketing, Business, Statistics, or a related field.
Basic understanding of digital marketing concepts (SEO, PPC, Social Media, Email Marketing).
Familiarity with Google Analytics, Google Ads, Facebook Business Manager is a plus.
Strong analytical and problem-solving skills.
Good Excel or Google Sheets skills for data handling.
Excellent written and verbal communication skills.
Highly motivated, detail-oriented, and eager to learn.
What We Offer:
Mentorship from experienced digital marketers.
Opportunity for professional growth and learning in a dynamic environment.
Performance-based incentives.
How to Apply:
Please send your resume and a brief cover letter to hra@pgma.co.in with the subject line:
Application - Digital Marketing Analyst (Entry Level)
Job Type: Full-time
Pay: ₹10,000.00 - ₹18,000.00 per month
Benefits:
Cell phone reimbursement
Health insurance
Work Location: In person
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