Job Description

A

FREELANCER

Digital Marketing Specialist with expertise in Facebook ad campaigns, Google Ads, and SEO is a highly sought-after professional. Their role is crucial for a company's online visibility, lead generation, and sales growth. Here is a detailed job description that outlines the key responsibilities, qualifications, and skills for such a position:

(Freelancer )Digital Marketing Specialist

Experience - More than 5 years

Key Responsibilities:

1. Paid Advertising Management (Facebook Ads & Google Ads):

Campaign Strategy & Execution:

Plan, create, and manage effective Facebook and Google Ads campaigns from start to finish. This includes audience research, ad copy creation, creative ideation, and bid management.

Budget Management:

Monitor and manage advertising budgets to ensure optimal return on ad spend (ROAS) and key performance indicators (KPIs).

Performance Analysis:

Continuously analyze campaign performance data to identify opportunities for optimization, such as A/B testing ad creative, refining targeting, and adjusting bidding strategies.

Reporting:

Generate regular reports on campaign performance, providing insights and recommendations to stakeholders.

2. Search Engine Optimization (SEO):

On-Page & Off-Page SEO:

Conduct comprehensive keyword research to identify new opportunities. Optimize website content, including meta descriptions, title tags, and headers, to improve organic search rankings.

Technical SEO:

Work with the web development team to address technical SEO issues (e.g., site speed, crawlability, mobile-friendliness, structured data).

Link Building:

Develop and execute link-building strategies to increase the website's domain authority and organic visibility.

Performance Monitoring:

Track and report on key SEO metrics such as organic traffic, keyword rankings, and backlink profiles.

3. General Digital Marketing:

Cross-Channel Strategy:

Develop an integrated digital marketing strategy that leverages all channels to achieve business goals.

Analytics:

Use tools like Google Analytics to track user behavior, analyze marketing funnel performance, and generate actionable insights.

Market & Competitor Research:

Stay up-to-date with the latest trends, technologies, and best practices in digital marketing, as well as monitor competitor strategies.

Collaboration:

Work closely with other teams (e.g., content, design, sales) to ensure a cohesive and effective digital marketing strategy.

Qualifications & Skills:

Experience:

Proven work experience as a Digital Marketing Specialist or similar role.

Paid Advertising:

Demonstrable experience in managing successful Facebook/Instagram ad campaigns (certifications like Facebook Blueprint are a plus). Hands-on experience with Google Ads (Search, Display, and Video campaigns) and a strong understanding of Google Analytics (certifications like Google Ads or Google Analytics are highly desirable).

SEO:

In-depth knowledge of SEO best practices, algorithms, and ranking factors. Proficiency with SEO tools (e.g., SEMrush, Ahrefs, Moz, Google Search Console).

Technical Skills:

Strong analytical skills and the ability to interpret data from various platforms. Experience with A/B testing and other optimization techniques. Familiarity with marketing automation tools and content management systems (CMS) like WordPress.

Soft Skills:

Excellent communication and report-writing skills. Strong project management and organizational skills. A creative mindset with an ability to think outside the box. A proactive, results-oriented attitude with a strong sense of ownership.

Education:

A Bachelor's degree in Marketing, Communications, or a related field is often preferred.
Job Type: Full-time

Pay: ₹15,000.00 - ₹30,000.00 per month

Work Location: Remote