Job Description

MSI Services Pvt. Ltd. is currently hiring suitable candidates for the role - "Digital Marketing Analyst" within our business operations in Bangalore, India.

Job Summary:

We are seeking a detail-oriented and proactive Digital Marketing Analyst to manage and enhance the organic search presence of www.msisurfaces.com. The ideal candidate will play a critical role in improving keyword rankings, technical site health, and content visibility across product and informational pages. This position requires strong expertise in on-page and technical SEO, hands-on experience with analytics tools, and the ability to collaborate cross-functionally with Marketing, IT, and product



teams.

Key Responsibilities:

Specific Task Categories (Based on Internal SEO Task Tracker):




Metadata and header updates (meta titles, descriptions, H1s, alt tags)

Schema and canonical tag maintenance

Sitemap updates and broken link resolution

404 and server error monitoring, 301 redirection and blog redirection handling

GTM code updates and indexation issue resolution

Content and hyperlink optimization

Navigation improvements and dropdown content edits

SEO alignment for new product/category launches

Candidate Requirements/Qualification

3-5 years

of proven experience in digital marketing with a strong focus on

SEO

.

Experience working on or managing U.S.-based websites; Building Materials / Construction Supplies sector experience is a plus.

Demonstrated ability to grow organic traffic significantly within a short time frame.

Proficiency in local

SEO

management across 60+ locations.

Expertise with tools such as Ahrefs, SEMrush, Screaming Frog, Google Business Profile (GMB), and GA4.

Strong communication, analytical, and project management skills.

Awareness of Google's evolving stance on AI-generated content and a demonstrated ability to leverage AI insights to produce high-quality, search-optimized content.

Experience with prompt engineering and the use of AI tools like ChatGPT, Bing Chat, or other large language models to enhance

SEO

efforts. This includes generating

SEO

-optimized meta descriptions, structured data, and identifying optimization opportunities from AI-generated audits.

Proficient in GA4, Google Search Console, SEMrush, Screaming Frog, and basic HTML/CSS.

Excellent communication, reporting, and documentation skills.

Skilled in Excel or Google Sheets for SEO tracking and task management.

* Highly organized, self-driven, and capable of managing multiple SEO priorities.