Job Description

Ahmedabad

,

India

Experience

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Proven track record in large-scale app growth & performance marketingEngagement Type

Job Overview

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Silent Infotech is looking for an experienced Digital Marketing Agency / App Growth Partner to execute a 360 digital marketing strategy for promoting our mobile application across global markets.


The primary objective of this engagement is to scale app installs to 10 lakh (1 million) downloads within 3-4 months, while maintaining quality users, engagement, and measurable ROI.


We are looking for a strategic partner--not just an execution agency--who can take complete ownership of planning, execution, optimization, and reporting across all relevant digital channels.

Key Responsibilities

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1. Growth Strategy & Planning

Design a full-funnel app growth strategy (Awareness Install ActivationRetention) Define clear KPIs, benchmarks, CAC targets, and download projections Identify high-potential geographies, platforms, and audience segments Plan aggressive yet sustainable scaling strategies

2. Paid Acquisition (Core Focus)

Execute and optimize high-volume app install campaigns across: Google App Campaigns (UAC) Meta Ads (Facebook & Instagram) Apple Search Ads (if applicable) Other relevant paid channels (TikTok, DSPs, etc.) Continuous A/B testing of creatives, audiences, and bidding strategies Optimize CPI, CPA, and post-install events

3. Creative & Messaging Strategy

Develop high-performing ad creatives: Videos, static banners, short-form reels App store-focused creatives Craft compelling ad copy aligned with app value propositions Work closely with our internal team to align branding and messaging

4. App Store Optimization (ASO)

Keyword research and optimization for Google Play & App Store Improve conversion rates from store listing to installs A/B testing of icons, screenshots, descriptions, and videos

5. Organic & Influencer Growth (Support Channel)

Plan and execute influencer marketing campaigns (micro & macro influencers) Drive organic installs through content-led strategies Support social media growth with performance-backed content

6. Analytics, Tracking & Optimization

Set up and manage tracking using: Firebase / GA4 App attribution tools (AppsFlyer, Adjust, etc.) Monitor install quality, retention, cohorts, and LTV Weekly performance reviews and rapid optimization cycles

7. Reporting & Communication

Share weekly performance reports with actionable insights Transparent reporting on spend, installs, CPI, and ROI Proactively suggest scaling or corrective actions

Required Skills & Experience

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Proven experience scaling mobile apps to high-volume installs (100K+ / 1M+) Strong expertise in performance marketing for mobile apps Hands-on experience with Google UAC, Meta Ads, and app attribution tools Ability to manage high ad budgets with accountability Strong creative testing and optimization mindset Data-driven decision-making approach Experience working with SaaS, AI apps, or consumer tech products is a plus

What We Expect from the Agency?

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Ownership mindset with clear accountability Performance-driven approach, not vanity metrics Ability to move fast, test aggressively, and scale winners Clear roadmap to achieve 10 lakh downloads in 3-4 months

Why Partner with Silent Infotech?

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Opportunity to work on a scalable AI-driven mobile app High-growth mandate with decision-making flexibility Long-term collaboration potential beyond this campaign * Transparent communication and fast approvals