We are looking for an innovative digital marketer ready to build, plan and implement digital marketing strategies. We help small and medium-sized businesses develop and execute their digital marketing strategies, with a focus on improving their lead capture, conversion rates and overall branding needs. Our ideal candidate can translate the brand's vision into a digital marketing plan that meets the needs of the client's target market.
Digital Marketing Responsibilities and Duties:
Plan and execute all types of Web, SEO/SEM, database marketing, email, social media, and widening overall brand awareness.
Designs, builds, and maintains our social media presence for generating organic leads.
Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).
Identifies trends and insights and optimizes spend and performance based on the insights.
Brainstorms new and creative growth strategies through digital marketing.
Plans, executes, and measures experiments and conversion and A/B tests.
Collaborates with internal teams to create landing pages and optimize user experience, including Inbound/Outbound marketing.
Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
Identifies critical conversion points and drop off points and optimizes user funnels.
Collaborates with agencies and other vendor partners.
Evaluates emerging technologies for current and future growth prospects.
Provides thought leadership and perspective for adoption where appropriate.
Digital Marketing Qualifications / Skills:
Creating and maintaining client relationships.
Self-motivated yet customer-focused.
Proficient in marketing research and statistical analysis.
Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate.
Education, Experience, and Licensing Requirements:
Bachelor's or master's degree in marketing or a related field
Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
Experience in optimizing landing pages and user funnels
Experience with A/B and multivariate experiments
Solid knowledge of website and marketing analytics tools (e.g., Google Analytics, Google Tag manager, Meta Ads, WhatsApp Automation)
Working knowledge of ad serving tools like Google Ads, FB Ads, Linkedin etc
Experience in setting up and optimizing PPC campaigns on all major search engines
Know how to use social media channels like Instagram, Facebook, Twitter, Youtube, Linkedin etc
Experience:
Proven minimum one-year working experience in digital marketing, particularly within the industry
Benefits:
An opportunity to work on exciting products and services.
Flexible working hours and supportive team.
Market-premium salary plus lucrative stock options.
An open set-up where you can try new things.
Generous perks and benefits, along with incentive.
Job Type: Full-time
Work Location: In person
Job Type: Full-time
Pay: ₹10,605.87 - ₹35,000.00 per month
Work Location: In person
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