Job Description

Key Responsibilities:

Digital Campaign Management

- Plan, execute, and optimize digital marketing campaigns across various channels such as social media, email, display advertising, and search engine marketing (SEM).

SEO and SEM

- Conduct keyword research and analysis to enhance search engine optimization (SEO) efforts. Also, manage and optimize pay-per-click (PPC) campaigns to increase website visibility and drive targeted traffic.

Social Media Marketing

- Develop and implement social media strategies to increase brand presence and engagement.

Google Ads and Facebook Ads

- Create and manage Google Ads & Facebook Ads campaigns, ensuring effective use of budget and targeting strategies.

Anaytics and Reporting

- Utilize analytics tools to track and analyze key performance indicators (KPIs) for digital marketing campaigns. Prepare regular reports on campaign performance, providing insights and recommendations for optimization.

Stay Updated on Industry Trends

- Stay abreast of industry trends, emerging technologies, and best practices in digital marketing.What are we looking for

Basic

Qualifications

1+ years of Proven experience in digital marketing with a focus on campaign management and optimization. Bachelor's degree in Marketing, Communications, or a related field. Familiarity with Google Ads, Facebook Ads, SEO, SEM, social media platforms. Strong analytical skills with the ability to interpret data and draw actionable insights. Proficiency in digital marketing tools and analytics platforms. Ability to work collaboratively in a fast-paced, team-oriented environment.

Preferred Qualifications

Expertise with SEO tools such as Searchlight, Ahrefs, Semrush, Google Search Console, ScreamingFrog, Google Analytics, etc. Excellent written and verbal communication skills. Experience in marketing team with an edtech startup is a plus.
Job Types: Full-time, Permanent

Pay: ₹300,000.00 - ₹600,000.00 per year

Work Location: In person