Job Description

Duties and Responsibilities of a Digital Marketer

Develop and implement digital marketing strategies

Plan and execute online campaigns across platforms like Google, Meta (Facebook/Instagram), LinkedIn, and YouTube. Align digital strategies with business goals to increase brand awareness and lead generation.

Manage social media marketing

Create engaging content for social media channels. Schedule posts, monitor performance, and respond to audience interactions. Grow followers and engagement through creative campaigns.

Search Engine Optimization (SEO)

Optimize website content for higher search engine rankings. Conduct keyword research and competitor analysis. Monitor and improve website traffic and conversion rates.

Search Engine Marketing (SEM) and Pay-Per-Click (PPC)

Create, monitor, and optimize paid ad campaigns on Google Ads and other platforms. Manage ad budgets and analyze performance metrics for ROI.

Content Marketing

Develop blog posts, videos, infographics, and other content to attract target audiences. Ensure all content aligns with brand voice and marketing goals.

Email Marketing

Design and send newsletters and promotional emails. Build and segment mailing lists for targeted campaigns.

Analytics and Reporting

Track and measure the performance of all digital marketing campaigns using tools like Google Analytics, Meta Insights, etc. Prepare regular performance reports and suggest data-driven improvements.

Website Management

Collaborate with designers and developers to ensure the website is up-to-date, user-friendly, and optimized for conversions.
Job Types: Full-time, Fresher, Internship

Work Location: In person