Job Description

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India

LOCATION Kochi, Kerala
Bangalore, Karnataka
WORK LOCATION TYPE On-site DATE POSTED 2025-07-18 CATEGORY Marketing

Job summary:

We seek a highly motivated and experienced Digital Marketer/Digital Marketing Specialist to build & supercharge our digital marketing efforts, drive business growth, and make our customers' digital journeys amazing! You will be responsible for designing & executing innovative digital strategies to generate and nurture leads, drive engagement, and help maximize sales conversions collaborating with business teams.

Key Responsibilities:

Sales and Business

Build & maintain company websites, develop engaging content, drive traffic, improve user engagement. Improves search engine optimization by recommending changes to website architecture, content, linking, keywords and other factors. Strategize, Develop and execute innovative digital / social media campaigns to enhance market presence and lead generation for company products and services in alignment with overall marketing goals. Conduct market research and competitor analysis to stay up to date with trends and best practices. Monitor and analyse marketing channel performance, adjusting strategies as needed to improve ROI. Create, curate, and manage content (images, video, written) across social media platforms. Track, collect, analyse and report data, identifies trends and insights and evaluates results to achieve maximum Return on Investment (ROI) for all campaigns as well as actionable insights and recommendations. Manage digital marketing agencies, budgets and partners, any third-party provider e-commerce feeds, vendor payment and initiative planning.

JOB SKILLS & KNOWLEDGE REQUIRED

Digital Literacy, Business Savvy, Research ability Demonstrable Content creation experience - preferably in healthcare Demonstrable experience in marketing data analytics and tools and translation into actionable insights Solid computer skills including MS Office, Adobe creative suite and CRM and applications (Web analytics, Google AdWords, Insights etc) and social media management tools (Hootsuite, Buffer etc) Familiarity with marketing automation tools (e.g., HubSpot, Zoho, Marketo, Pardot) and CRM systems Excellent communication and collaboration skills. Ability to manage multiple projects and meet deadlines in a fast-paced environment. Experience in social media management, advertising and analytics Exceptional communication skills - verbal and writing

ADDITIONAL PREFERRED SKILLS/EXPERIENCE

Good working knowledge/experience in photography, videography and editing. Experience working in healthcare/medtech industry Project Management Experience and detail orientation Knowledge of HTML, CSS and Web Development Tools desired. Commercial awareness partnered with a creative mind. E-commerce development experience

Qualifications and Skills:

Bachelor's degree in marketing, business, or English with digital marketing certification 4-5 years of proven digital marketing, content creation and lead generation experience Thorough understanding of marketing elements including traditional and digital marketing and market research methods.

No. of positions: 1