We are seeking an experienced Digital Marketer to lead demand generation and performance marketing initiatives focused on the US market. The ideal candidate will have strong expertise in developing and executing Go-To-Market (GTM) strategies, managing multi-channel campaigns, analytics, and delivering measurable ROI. Prior experience in healthcare marketing, especially dental care, is highly desirable.
Key Responsibilities
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Develop and implement GTM strategies tailored for US clients across various channels.
Plan, execute, and optimize campaigns across SEO, SEM, paid media, social media (Meta, LinkedIn, Instagram, YouTube), email, and retargeting.
Experience in setting up and managing tracking tools like Google Tag Manager, Microsoft Clarity etc... to monitor conversions and campaign performance.
Continuously optimize campaigns to maximize ROAS (Return on Ad Spend) and reduce CAC (Customer Acquisition Cost).
Drive conversion rate optimization (CRO) through A/B testing, landing page improvements, and funnel analysis.
Prepare and present detailed performance reports and insights for management review.
Must have experience in design & maintaining websites.
Collaborate closely with Founders and Directors to ensure lead attribution accuracy and pipeline alignment.
Knowledge of HIPAA-compliant marketing practices for healthcare accounts is a plus.
Required Skills & Qualifications
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3-7 years of digital marketing experience managing US clients, preferably in demand generation and performance marketing.
Bachelor's degree in any discipline.
Proven expertise in paid social campaigns, PPC, SEO, and paid media strategies.
Exposure to website designing.
Strong analytical, reporting, and communication skills.
Willingness to work in US shift hours (6 PM - 3 AM IST).
Professional communication and collaboration skills across organizational levels.
* Healthcare marketing experience, especially in dental clinics or hospitals, is highly desirable.
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