Job Description

Digital Marketing (B2B SaaS)

Location:

Hyderabad - On Site

Experience:

2-6 years

Titles to use:

Digital Marketing Manager (B2B SaaS)

or

Growth Marketer (B2B SaaS)

About PhotonX Technologies

PhotonX Technologies builds high-performance digital products and platforms for global clients. We're strengthening our B2B SaaS brand and growth engine and looking for a hands-on marketer who can turn strategy into pipeline.

Job Overview

You'll execute full-funnel marketing for our SaaS products--owning campaigns across SEO, content, paid, social, email, and webinars--while helping shape positioning and collaborate closely with Sales, Product, and Design.

Key Responsibilities

Brand & Messaging:

Translate ICP pain points into clear messaging for pages, ads, and assets.

Campaigns & Demand Gen:

Plan and run multi-channel campaigns (SEO+content+paid+email+webinars) aimed at qualified pipeline.

ABM Support:

Build target lists with Sales/SDRs; run LinkedIn ads, sequences, and personalized landing pages.

Content Engine:

Create/coordinate blogs, case studies, one-pagers, and landing pages; brief designers and SMEs.

Performance Marketing:

Manage LinkedIn/Google Ads, retargeting; track CPL, CPA, and ROAS; iterate fast.

Website & CRO:

Own landing pages, forms, and lead flows; run A/B tests to lift conversion rates.

Lifecycle:

Build nurture journeys, newsletters, and product update mails; define MQL criteria with Sales.

Analytics & Ops:

Maintain clean attribution and reporting in

GA4 + CRM/automation

; present weekly insights.
Required Skills

2-6 years

in

B2B SaaS

digital marketing with measurable pipeline impact. Working knowledge of

SEO & content

,

LinkedIn/Google Ads

,

email/lifecycle

,

CRO

, and basic

ABM

. Hands-on with

GA4, GSC, GTM

, LinkedIn Campaign Manager, Google Ads, and a marketing automation tool (

HubSpot/Marketo

) plus a CRM (

Salesforce/HubSpot CRM

). Strong copy skills; comfortable creating briefs and collaborating in

Figma/Canva

. Analytical mindset: builds dashboards, reads funnels, and recommends next actions. Excellent communication; partners well with Sales and Product.
Bonus Skills

Experience in

US/EMEA

markets or

PLG

environments. Webinar programs, partner marketing, events. Product analytics (Mixpanel/Amplitude), session tools (Hotjar/Clarity). Basic HTML/CSS for landing tweaks; basic SQL is a plus.
Success Metrics

Growth in

qualified

organic traffic and priority keyword rankings. Paid channels meeting target

CPL/CPA

and contributing to

opportunities

. Improved website conversion (visitor?lead, lead?demo). Consistent

MQL?SQL

conversion rates and clear attribution in GA4/CRM. On-time delivery of campaigns and launch assets.
Why Join Us?

Ship high-leverage campaigns for a growing SaaS portfolio. Direct impact on brand, pipeline, and revenue. Collaborative team, fast feedback loops, and competitive compensation.
Job Type: Full-time

Pay: ₹25,000.00 - ₹50,000.00 per month

Benefits:

Health insurance Provident Fund
Work Location: In person