Job Description

Location:

Hyderabad, India (Office-Based)

Experience:

4-5 years in digital marketing, with a focus on paid media, social media, and content marketing

About the Role

We are seeking a results-driven Digital Marketer to join our growing team. This role demands a blend of strategic thinking and hands-on execution across paid advertising, social media, content development, and marketing automation. You will play a key role in executing full-funnel marketing initiatives designed to drive awareness, engagement, and conversion.

This is an ideal opportunity for a well-rounded marketer who thrives in a fast-paced environment and is comfortable using AI and automation tools to increase efficiency and impact.

Responsibilities

Paid Advertising

Plan, launch, and optimize paid campaigns across Google, Meta, LinkedIn, and Reddit Manage budgets, targeting strategies, and performance metrics (CTR, CPL, ROAS) Conduct A/B tests on creatives and messaging to continuously improve outcomes

Social Media Marketing

Develop and manage platform-specific content calendars Create and publish engaging content to grow and nurture online communities Track performance and implement growth strategies across channels

Content & Creative Production

Write clear, persuasive marketing copy for digital campaigns, blogs, email, and landing pages Design campaign visuals using tools like Canva, Figma, or Adobe Creative Suite Ensure consistency in tone, voice, and brand presentation across all assets

AI Tools & Automation

Utilize AI-based tools (e.g., ChatGPT, Jasper) to streamline content creation and ideation Build and maintain automation workflows using tools like Zapier, HubSpot, or Mailchimp

SEO & Optimization

Conduct keyword research and apply basic SEO principles to content and web pages Monitor performance using tools such as Google Search Console, Ahrefs, or Semrush

Analytics & Reporting

Monitor campaign KPIs using GA4, Looker Studio, and ad platform dashboards Prepare actionable reports and provide insights to improve marketing effectiveness

Qualifications

4-5 years of professional experience in digital marketing roles Proven track record managing high-performing paid media campaigns Proficiency in content writing, image creation, and visual design tools Working knowledge of SEO fundamentals and keyword optimization Experience using marketing automation platforms and AI-powered tools Strong analytical skills and attention to detail Excellent written and verbal communication in English Ability to manage multiple projects and meet deadlines independently

Tools & Platforms

Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, Reddit Ads Canva, Figma, Adobe Photoshop ChatGPT, Jasper, Zapier, Mailchimp, HubSpot Google Analytics (GA4), Looker Studio, Ahrefs, Google Search Console Hootsuite, Buffer, Notion, Trello

What We Offer

High-impact role with end-to-end ownership of campaigns and creative execution Exposure to the latest AI and automation tools in modern marketing workflows A collaborative, fast-paced, and flexible work environment Opportunity to grow into content strategy or performance leadership roles

Competitive compensation and remote working options