Job Description

Location

: Madurai -

Experience:

4+ years -

Qualification:

Any Degree with below experience.



Digital Marketing Specialist with strong experience in SEO, performance marketing, social media marketing, and AI-driven marketing. The right person will be comfortable managing clients, owning strategy, and delivering measurable growth.

Responsibilities:

Plan and execute full-funnel digital marketing campaigns across Google Ads, Meta Ads, and LinkedIn Ads

o Lead SEO strategy including keyword research, on-page optimization, technical improvements, and high-quality link earning

o Build and manage email marketing campaigns including automation flows, segmentation, and performance tracking

o Execute AI and LLM-driven SEO initiatives such as programmatic content creation, intelligent clustering, and topic authority building

o Plan and manage social media campaigns with analytics-driven decision making

o Use AI tools for campaign optimization, audience insights, content generation, and reporting

o Manage client communication end-to-end with clear strategy presentations and performance reviews

o Track KPIs, manage budgets, and deliver weekly and monthly campaign reports

o Work closely with design, content, and tech teams for seamless execution

Skills and Experience

4+ years of proven experience in Digital Marketing Hands-on expertise in Google Ads, Meta Ads, and LinkedIn Ads Strong SEO experience with deep understanding of on-page optimization, content strategy, and quality link earning Experience in email marketing platforms and automation Knowledge of LLM and AI-driven SEO and marketing tools Strong analytical ability with experience in GA4, Search Console, Tag Manager, Data Studio, and tracking setup Excellent communication and client management skills Ability to manage multiple projects with ownership and clarity

Nice to Have

Work experience in a digital agency environment Basic conversion optimization, landing page and CRO understanding Knowledge of design and content workflows

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