• Role: Digital Marketer
• Location: WFH
• Job type: Full Time
• Experience: Minimum 24 months
• Salary: 15k

Responsibilities :

• Lead paid (Google, Facebook, Instagram), owned (social media content, organic traffic), and earned (digital PR, influencer marketing) media efforts to achieve business objectives
• Manage all aspects of Google Ad campaigns for travel agency.
• Create and optimize targeted Google Ads, Facebook Ads, and PPC campaigns.
• Continuously monitor and tune Ad campaigns on all platforms to ensure they get the best value for their advertising budget.
• Provide recommendations and execute strategies for keywords opportunities, campaign structuring, targeting, and display network per organization goals.
• Can do search engine optimization (SEO) and search engine marketing (SEM).
• Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay-per-click campaigns, event management, publicity, social media, lead generation campaigns
• Analyze consumer behavior and adjust email and advertising campaigns accordingly
• Prepare and monitor the marketing budget
• Responsible for developing, implementing, and managing marketing campaigns that promote a company and its products /services, a significant role in enhancing brand awareness within the digital space.

Requirement :

• Any Graduate / Post Graduate
• Proven experience identifying target audiences and creatively devising and leading marketing campaigns across channels that engage, educate, and motivate.
• Solid knowledge of website analytics tools (e.g., Google Analytics)
• Experience setting up and optimizing Google Adwords, Facebook, and Instagram Ad campaigns.
• Sound knowledge of domestic and travel trends.
• Up-to-date with the latest trends and best practices in online marketing and measurement

Benefits :

• 2 Free trips annually