Job Description

Job Summary:

We are looking for a

Performance Marketing Manager

who can manage

Paid Ads, Social Media Marketing, and SEO

end-to-end

.

The ideal candidate is data-driven, creative, and skilled in digital platforms, capable of delivering growth across paid and organic channels. Plan and execute content (posts, reels, stories, videos) for platforms like Instagram, Facebook, LinkedIn, YouTube, and X/Twitter.

Key Responsibilities:

Plan, run & optimize paid campaigns on Google Ads, Meta Ads, LinkedIn Ads, YouTube, Display & Retargeting.

Manage budgets, bidding strategies, daily campaign optimization, and A/B testing.

Track KPIs such as CPC, CPM, CTR, CPA, CPL, ROAS, and deliver measurable ROI.

Develop landing pages, ad copies, and creative briefs to improve conversions.

Execute full-funnel paid strategies for awareness, acquisition & remarketing.

Develop and manage monthly social media content calendars.

Experience in handling social accounts

Plan and execute content (posts, reels, stories, videos) for platforms like

Instagram, Facebook, LinkedIn, YouTube, and X/Twitter

.

Grow followers, engagement, and reach organically.

Manage social media ad campaigns and influencer collaborations.

Monitor analytics and provide performance insights & improvements.

Conduct keyword research, competitor analysis, and content optimization.

Improve on-page SEO (Meta tags, headings, and internal links, content).

Perform technical SEO audits (indexing, site speed, and mobile-friendliness).

Build and implement link-building & outreach strategies.

Track keyword rankings, organic traffic, and overall website performance.

Strong knowledge of Google Ads, Meta Business Suite, LinkedIn Campaign Manager.

SEO tool expertise:

Ahrefs, SEMrush, Google Search Console, GA4

.

Strong analytical skills; ability to interpret data & make data-driven decisions.

Excellent understanding of content creation, copywriting, and brand communication.

Ability to manage multiple campaigns simultaneously.

Qualifications:

Bachelor's degree in Marketing, Business, or related field (MBA preferred).

4-6 years of hands-on experience in

performance marketing for e-commerce

.

Proven track record of managing large monthly ad spends and delivering strong ROI.

Technical Skills

Deep understanding of

Google Ads, Meta Ads, TikTok Ads, and Affiliate Marketing

.

Experience with

Google Analytics (GA4), Google Tag Manager, and Shopify or Magento

.

Proficiency in Excel / Google Sheets for data analysis and performance tracking.

Familiarity with

CRO tools

(Hotjar, VWO, Optimizely) and

email automation/CRM platforms

(Klaviyo, HubSpot).

Job Types: Full-time, Permanent

Work Type: Work from Office- NO WORK FROM HOME

Education: Any Bachelor's / Master's (Preferred)

Job Location: Kodambakkam, Chennai

Shift: 9:30 AM - 6:30PM Monday to Saturday

Interested candidate can drop your cv hr@prafazos.com

/ whatsapp number 7603870769

Job Types: Full-time, Permanent

Pay: ₹35,000.00 - ₹45,000.00 per month

Work Location: In person