As a Digital Marketing Manager, you will be responsible for managing all aspects of digital marketing campaigns. What you will do: - Planning and executing all web, SEM, database marketing, PLA, and display advertising campaigns on the basis of CPA, ROAS - Identifying trends and insights, and optimizing spend and performance based on the insights - Planning, executing, Collaborating with internal teams to create landing pages and optimizing user experience - Utilizing strong analytical ability to evaluate end-to-end customer experience across multiple channels, customer touch points and funnels - Identifying critical conversion points and drop off points and optimizing user funnels - Measuring and reporting performance of all digital marketing campaigns, and assessing against goals (ROI and KPIs) - Identifying trends and insights, and optimizing spend and performance based on the insights - Being responsible for measuring the deliverables for each and every Campaigns in terms TG, ROAS, CPA, CTR, Funnels, Impression, Keywords What you need to have: - Hands on experience on Facebook Business Manager & Google Adword is required - Sound knowledge into PPC - Proven working experience into Ecommerce and PPC - Experience in identifying target audiences and devising digital campaigns that engage, inform and motivate - Strong analytical skills and data-driven thinking - Up-to-date knowledge on the latest trends and best practices in PPC and measurement - In-depth, hands-on experience in Facebook Marketing and Google Adwords - Experience with A / B and multivariate experiments - Experience in optimizing landing pages and user funnels - Candidates with e commerce marketing experience are preferred Job Types: Full-time, Permanent Pay: 35,000.00 - 100,000.00 per month Schedule:

• Day shift

Supplemental pay types:

• Performance bonus

Application Question(s):

• Do you have working experience in Apparel Industry ?
• Do you have work exposure with company having Online Sales Portal ?

Education:

• Bachelor\'s (Required)

Experience:

• Digital marketing: 2 years (Required)
• total work: 2 years (Preferred)

Work Location: In person