. The ideal candidate will be responsible for developing, implementing, tracking, and optimizing our digital marketing campaigns across all digital channels. You will play a crucial role in enhancing brand awareness within the digital space as well as driving website traffic and ultimately, generating leads/sales for our software solutions.
Key Responsibilities
Campaign Management:
Plan and execute all digital marketing, including
SEO/SEM
, marketing database, email, social media, and display advertising campaigns.
Website & Content:
Design, build, and maintain our social media presence and update website content as needed (e.g., blog posts, landing pages).
Measurement & Reporting:
Measure and report performance of all digital marketing campaigns, and assess against goals (
ROI
and
KPIs
).
Analytics:
Identify trends and insights, and optimize spend and performance based on the insights.
A/B Testing & Optimization:
Plan, execute, and measure experiments and conversion tests.
Collaboration:
Collaborate with internal teams to create landing pages and optimize the user experience.
Technology:
Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
Research:
Instrument conversion points and optimize user funnels. Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.
Required Skills and Qualifications
SEO/SEM:
Solid knowledge of website analytics tools (e.g., Google Analytics, Tag Manager) and experience in setting up and optimizing Google Ad campaigns.
Content & Social Media:
Demonstrable experience leading and managing SEO, marketing database, email, social media and/or display advertising campaigns.
Technical Proficiency:
Working knowledge of HTML, CSS, and JavaScript development and constraints is a plus.
Data-Driven:
Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate.
Communication:
Excellent communication and interpersonal skills.
Education:
BS/MS/B.tech/M.tech degree
Job Type: Full-time
Pay: ₹10,000.00 - ₹15,000.00 per month
Benefits:
Health insurance
Work Location: In person
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