Job Description

Job Title: Digital Marketer - Lead Generation & Performance Marketing

Experience:

2-3 Years

Industry:

Food Supply Chain | Agri-Food | FMCG | Ed-tech (Preferred)

Location:

Kochi, Ernakulam

Department:

Sales & Marketing

Reports to:

Marketing Head

Role Overview

We are looking for a

hands-on Digital Marketer

with

2-3 years of experience

who can execute and optimize

lead generation and performance marketing campaigns

across

B2B and B2C

channels.

This role is ideal for someone who understands paid media fundamentals, marketing funnels, and data analysis, and is eager to grow in a

high-impact, execution-focused environment

within the food supply chain ecosystem.

Key Responsibilities

1. Lead Generation (B2B & B2C)

Execute digital lead generation campaigns for:

B2B:

Restaurants, hotels, retailers, distributors, bulk buyers

B2C:

End consumers, households, subscription customers Support buyer persona research and audience segmentation Drive inquiries, sign-ups, app installs, and orders Coordinate with sales teams to improve lead quality and conversion

2. Performance Marketing Execution

Manage and optimize paid campaigns across: Google Ads (Search, Display, Performance Max) Meta Ads (Facebook & Instagram) LinkedIn Ads (basic B2B lead gen campaigns) Monitor and optimize

CPL, CAC, CTR, and conversion rates

Assist in budget pacing and daily performance monitoring Test ad creatives, copies, formats, and audiences

3. Funnel & Landing Page Optimization

Work on landing pages for lead capture and product ordering Optimize forms, CTAs, and messaging to improve conversion rates Assist in A/B testing of ads and landing pages Collaborate with design and content teams for creative execution

4. Analytics, Tracking & Reporting

Track campaign performance using: Google Analytics (GA4) Google Ads & Meta Ads dashboards Support conversion tracking and pixel implementation Prepare weekly and monthly performance reports Identify insights to improve campaign efficiency and lead quality

5. CRM & Marketing Automation Support

Ensure leads are captured correctly in CRM systems (HubSpot, Zoho, etc.) Assist in setting up basic automation workflows (email, retargeting) Support lead nurturing and remarketing initiatives Maintain clean data and lead tracking processes

6. Market & Growth Support

Assist in launching campaigns for new cities, regions, or product categories Support seasonal and promotional campaigns (festivals, harvest cycles, demand spikes) Stay updated with digital marketing trends and platform updates Use AI tools (ChatGPT, ad platform automation) to improve efficiency

Required Skills & Qualifications

2-3 years of hands-on experience in digital or performance marketing Basic to intermediate experience with Google Ads and Meta Ads Understanding of lead generation funnels and performance metrics Familiarity with GA4 and campaign reporting Strong analytical mindset and attention to detail Good communication and coordination skills

Preferred (Good to Have)

Exposure to

B2B lead generation or local/regional marketing

Experience in

FMCG, food, agri, logistics, or e-commerce

Familiarity with landing page tools (Webflow, Unbounce, etc.) Knowledge of CRM tools like HubSpot or Zoho Willingness to learn and grow in performance marketing

KPIs You Will Support

Cost Per Lead (CPL) Customer Acquisition Cost (CAC) Conversion Rate (CVR) Lead Quality & Sales Conversion Campaign ROI and efficiency metrics

What We Offer

Competitive salary for 2-3 years experience An addictive company culture Structured learning and mentorship in performance marketing Exposure to both

B2B and B2C growth models

Opportunity to work in a fast-growing food supply chain company Clear growth path to Senior Digital Marketer / Performance Marketer
Job Types: Full-time, Permanent

Work Location: In person