Job Description

We are seeking a skilled and creative

Digital Marketer

to plan, execute, and manage our online marketing strategies. The ideal candidate will be responsible for increasing brand awareness, driving patient engagement, generating leads, and improving online visibility through various digital platforms. This role plays a key part in promoting our clinics and healthcare services effectively.

Key Responsibilities:Digital Marketing & Campaign Management

Plan and execute digital marketing campaigns across

Google Ads, Meta (Facebook & Instagram), and other platforms

Monitor, analyze, and optimize campaign performance to improve ROI Manage monthly marketing budgets and ensure cost-effective strategies
Social Media Management

Create, schedule, and manage engaging content for social media platforms Handle clinic-related promotions, health awareness posts, reels, and stories Monitor comments, messages, and reviews; ensure timely responses
Content Creation & Branding

Coordinate content creation for posters, banners, videos, and ad creatives Work closely with designers and video editors Ensure brand consistency across all digital platforms
Website & SEO Management

Manage website content updates, landing pages, and basic maintenance Implement

SEO strategies

to improve search engine rankings Track website traffic and user behavior using Google Analytics
Lead Generation & CRM

Generate quality leads through online campaigns Coordinate with clinic teams to track lead conversion Maintain reports on inquiries, appointments, and campaign effectiveness
Online Reputation Management

Monitor and manage Google Business Profiles for clinics Encourage positive patient reviews and handle feedback professionally
Reporting & Analytics

Prepare weekly and monthly performance reports Analyze KPIs such as reach, engagement, conversions, and patient acquisition Provide insights and recommendations for improvement
Required Skills & Qualifications:Technical Skills:

Strong knowledge of

Digital Marketing tools and platforms

Experience with

Google Ads, Meta Ads Manager, SEO & Analytics

Familiarity with email marketing tools and CRM systems Basic understanding of graphic tools like Canva (preferred)
Soft Skills:

Excellent communication and coordination skills Creative thinking and problem-solving ability Ability to multitask and meet deadlines Attention to detail and data-driven mindset
Educational Qualification:

Bachelor's degree in Marketing, Business, Digital Marketing, or related field Certification in Digital Marketing is an added advantage
Preferred Experience:

Experience in

healthcare, clinics, hospitals, or service-based industries

Handling multiple locations or branches is a plus
What We Offer:

Competitive salary based on experience Growth opportunities in the healthcare sector Supportive and collaborative work environment Opportunity to work on real-time, impact-driven marketing campaigns
Job Types: Full-time, Permanent

Pay: ₹12,000.00 - ₹18,000.00 per month

Work Location: In person