Job Description

We are looking for a results-driven and creative Digital Marketer with 1-2 years of hands-on experience in managing digital campaigns, social media, and online branding. The ideal candidate should be proactive, analytical, and capable of executing end-to-end digital marketing activities that drive engagement and generate leads for clients.

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Key Responsibilities

Digital Campaign Execution

Plan and execute digital marketing campaigns across Google Ads, Meta Ads (Facebook/Instagram), and other paid platforms.

Optimize campaigns for KPIs such as CTR, CPC, CPL, ROAS, and conversions.

Conduct A/B testing for creatives, ad copies, and audiences.

Social Media Management

Manage daily posting, scheduling, and engagement across platforms like Instagram, Facebook, LinkedIn, and YouTube.

Create and execute monthly content calendars in collaboration with the design and content teams.

Track social media performance and suggest improvements.

SEO & Website Optimization

Support SEO activities including keyword research, on-page optimization, and basic link-building.

Coordinate with developers/designers for landing page updates and performance enhancements.

Monitor website analytics and user behavior.

Content & Creative Coordination

Assist in writing ad copies, captions, and basic content for campaigns.

Work closely with the creative team to develop engaging visuals and campaign assets.

Ensure brand consistency across all digital touchpoints.

Analytics & Reporting

Track and analyze digital metrics through Google Analytics, Meta Insights, and other tools.

Prepare weekly and monthly reports highlighting performance, insights, and recommendations.

Stay updated on digital marketing trends, tools, and best practices.

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Required Skills & Qualifications

Bachelor's degree in Marketing, Business, Communications, or a related field.

1-2 years of experience in digital marketing (agency experience preferred).

Hands-on experience with Google Ads, Meta Business Suite, Google Analytics, and social media tools.

Basic understanding of SEO, content marketing, and branding.

Strong analytical thinking and problem-solving skills.

Excellent communication and teamwork abilities.

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Nice-to-Have

Experience with email marketing tools.

Knowledge of Canva, basic design principles, or simple video editing.

Familiarity with marketing automation tools.

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What We Offer

Opportunity to work with diverse brands and digital campaigns.

Collaborative, creative, and growth-oriented work environment.

Continuous learning and skill development opportunities.

Job Type: Full-time

Pay: ₹15,000.00 - ₹25,000.00 per month

Work Location: In person