Job Description

This position requires an energetic and results-oriented Digital Marketer to enhance our brand's digital presence across multiple online platforms. The ideal candidate will have basic level to extensive experience with Meta Ads (Facebook & Instagram), SEO, SEM, Google Ads, Email Marketing, and content creation, LinkedIn and other social media platforms. You should possess a creative flair for video content and poster content planning, as well as an energetic personality that thrives in a team-oriented environment.

Key Responsibilities:

Meta Ads Management (Facebook & Instagram):

Plan, execute, and manage targeted advertising campaigns on

Meta platforms

(Facebook and Instagram) to drive engagement, leads, and conversions. Continuously optimize ad campaigns based on performance data to maximize ROI. Collaborate with the design team to create compelling visuals and copy for Meta ad campaigns.

SEO & SEM Strategy:

Conduct keyword research and implement SEO best practices to improve the ranking of website content across search engines. Manage

Google Ads

campaigns, including keyword bidding, ad creation, and optimizing the ads for performance. Monitor and analyze SEO and SEM performance using tools like

Google Analytics

,

Google Search Console

, and

SEMrush

to improve site visibility.

Google Ads & Paid Search Campaigns:

Manage and optimize

Google Ads

campaigns for search, display, and remarketing to generate qualified leads and drive website traffic. Monitor and adjust PPC campaigns based on ongoing analysis to ensure maximum efficiency and budget optimization.

Email Marketing:

Create, test, and implement engaging email marketing campaigns aimed at promoting services/products and nurturing leads. Build targeted email lists, personalize campaigns, and track open/click-through rates to optimize future strategies.

LinkedIn Marketing:

Develop and execute content strategies to enhance the company's LinkedIn presence, aiming at increasing visibility and engagement. Post thought leadership articles, company updates, and industry-specific content to engage prospects, customers, and potential partners.

Video Content Planning & Execution:

Plan, create, and schedule engaging

video content

for social media platforms, website, and email campaigns. Collaborate with the creative team to develop compelling video assets (e.g., products, new achievements, new introductions, customer testimonials) to engage the target audience.

Poster Content & Creative Planning:

Design and oversee the production of

poster content

for online and offline campaigns, ensuring the message aligns with brand guidelines. Work with the creative team to ensure that visuals are attention-grabbing and resonate with the target audience.

Analytics & Reporting:

Regularly monitor and analyze all digital marketing campaigns, measuring performance and making data-driven decisions to optimize strategies. Provide clear reports on campaign performance, including metrics like website traffic, engagement, conversions, and ROI.

Team Collaboration:

Work closely with cross-functional teams, including content, design, sales, and product teams, to develop and execute marketing campaigns. Collaborate on brainstorming sessions, sharing insights and suggestions to improve overall marketing performance.

Creative Problem-Solving & Idea Generation:

Bring fresh, creative ideas to the table and be proactive in suggesting new ways to improve digital marketing efforts. Stay up-to-date on digital trends and emerging technologies to help drive innovation within the team.

Qualifications & Skills:

Bachelor's degree

in Marketing, Communications, Business, or a related field. Proven experience in

Meta Ads

,

SEO

,

SEM

,

Google Ads

,

Email Marketing

, and

LinkedIn

strategies. Experience with

video content creation

and

poster content planning

. Strong understanding of online marketing concepts, such as user engagement, conversion optimization, and traffic generation. Excellent written and verbal communication skills, with the ability to tailor content to different audience segments. Energetic personality, self-motivated, and able to thrive in a fast-paced, collaborative environment. Exceptional attention to detail with the ability to manage multiple projects simultaneously. Strong team player with the ability to collaborate effectively across departments.
Job Types: Full-time, Permanent

Pay: ₹20,000.00 - ₹40,000.00 per month

Benefits:

Health insurance Leave encashment Provident Fund
Work Location: In person