Job Title: Digital Marketer - Paid Online Campaigns
Location: Onsite, Bangalore (No Remote/WFH)
Experience: 1-3 years
Type: Full-Time
About the Role
Skysecure is hiring a hands-on, performance-driven Digital Marketer with strong expertise in paid online campaigns to drive brand visibility, lead generation, and demand creation. You will manage end-to-end paid campaigns, optimize performance, and build a predictable, scalable acquisition engine for our AI-powered MSP offerings.
Key Responsibilities
1. Paid Campaign Execution & Optimization
- Plan, launch, and manage paid campaigns across:
LinkedIn Campaign Manager
Google Ads (Search, Display, YouTube)
Meta Ads (optional but good to have)
- Optimize campaigns for CTR, CPL, CAC, and ROAS.
- Conduct A/B tests using LinkedIn & Google Experiments.
2. Analytics, Tracking & Reporting
- Track and analyze performance using:
Google Analytics 4 (GA4)
Google Tag Manager (GTM)
Looker Studio dashboards
LinkedIn Insights Tag
- Set up UTMs, conversion tracking, event triggers, and attribution.
- Provide weekly/monthly performance insights to leadership.
3. Landing Pages & Conversion Optimization
- Build and optimize landing pages using:
Unbounce
Webflow / WordPress
HubSpot landing page builder
- Use Hotjar / Microsoft Clarity for heatmaps and user behavior analysis.
- Continuously improve conversion flows, CTAs, and page performance.
4. Creative Collaboration & Ad Assets
- Coordinate with design/video teams working on Canva, Figma, Adobe Suite.
- Write compelling ad copies, headlines, CTAs, and creative briefs.
- Test static ads, carousels, videos, and explainers.
5. CRM, Lead Flow & Automation
- Manage lead nurturing & routing using HubSpot CRM (preferred) or Zoho CRM.
- Set up lead scoring, email sequences, marketing workflows.