Job Description

SUMMARY

As a digital marketer, you will be managing digital marketing activities for different clients - B2B and B2C.
Your key responsibilities include,
(1) Research, analysis, insight generation, and strategy development for digital marketing.
(2) Prepare lead-generation tactics for B2B clients
(3) Prepare detailed campaign plan - paid and organic
(4) Setup, manage and optimize Google PPC & Display Campaigns.
(5) Setup, manage and optimize Social Media Campaigns (Meta/ LinkedIn/ Twitter/ Others).
(6) Manage social media activities like content, outreach, target engagement, DMs
(7) Closely monitor, report, review campaigns and activities to deliver results.

JOB RESPONSIBILITIES

Study/ research/ understand the business of each client we handle.

Understand the marketing objectives of each client.

Develop a strategy to achieve the objectives and goals, through digital marketing.

Prepare the action items, task lists, KPIs for digital marketing activities.

Prepare content strategy & plan for digital media.

Come up with unique ideas for engaging social media followers.

Prepare a content/ campaign brief for the writing/design/content team.

Manage Social Media Pages of different brands/ clients

Post/publish content as per content plan and strategy.

Engage with social media followers through comments, likes, follows, interactions etc.

Increase followers on Instagram/ Twitter/ LinkedIn/ Facebook etc, through organic ways.

Manage Paid promotions and ad campaigns for lead-generation, sales, visits, brand awareness etc through

Google Ads (search/ display/ retargeting/ shopping etc) Different campaigns on Facebook/ Instagram/ Twitter/ LinkedIn/ Youtube Email campaigns using Mailchimp or other tools SEO Whatsapp Other channels
Analyze website and social media traffic using Google Analytics and other tools.

Prepare & present weekly/ monthly reports digital marketing activities & results

Qualifications

Candidates with excellent communication skills with excellent written & oral skills in English + Hindi

Must be well organized and must have an eye for detail.

Must have excellent knowledge of different digital media marketing tools, including:

Google Analytics Google PPC Ads Facebook/Insta Ad Management Tools Linkedin/ Twitter ad tools Mailchimp/ equivalent mailing tools Hootsuite or equivalent social media management tools Marketing automation tools (any)
Job Type: Full-time

Pay: ?40,000.00 - ?50,000.00 per month

Benefits:

Cell phone reimbursement Work from home
Education:

Higher Secondary(12th Pass) (Preferred)
Experience:

Digital marketing: 3 years (Required) total work: 3 years (Required)
Work Location: In person