Job Description

: Digital Marketing Expert

Key Responsibilities:

WordPress Website Development:

Design, develop, and maintain WordPress websites, ensuring user-friendly navigation, mobile responsiveness, and high performance.

Customize themes and plugins to meet specific business needs.

Monitor website health, implement updates, and troubleshoot issues.

Search Engine Optimization (SEO):

Conduct keyword research and implement SEO strategies to improve website rankings on search engines.

Optimize on-page content, meta tags, and images for better search engine visibility.

Monitor and analyze website traffic, user behavior, and conversion rates, using tools like Google Analytics.

Implement link-building strategies and collaborate with content teams to ensure SEO best practices.

Paid Advertising:

Plan, execute, and manage paid advertising campaigns across social media platforms (Facebook, Instagram, LinkedIn, etc.) & Google Ads.

Create ad copy, design visuals, and manage budgets to maximize ROI.

Track and report on the performance of paid campaigns, making data-driven adjustments to improve results.

Stay updated on the latest trends and best practices in social media advertising.

Content Strategy & Management:

Collaborate with content creators to ensure that content aligns with SEO and marketing goals.

Develop and manage content calendars for websites and social media platforms.

Ensure that all digital content is consistent with brand messaging and goals.

Analytics & Reporting:

Regularly monitor and report on key performance indicators (KPIs) for websites, SEO, and paid ads.

Provide actionable insights to improve digital marketing strategies and performance.

Use tools like Google Analytics, SEMrush, and social media insights for reporting.

Qualifications:

Proven experience in WordPress development, SEO, and social media paid advertising & Google Ads.

Proficiency in Google Analytics, SEO tools (e.g., SEMrush, Ahrefs), and social media ad platforms.

Strong analytical skills and the ability to interpret data to drive decision-making.

Excellent communication and project management skills.

This role requires a blend of technical skills and strategic thinking to drive digital marketing success across various platforms.

Job Type: Full-time

Pay: ?10,000.00 - ?20,000.00 per month

Schedule:

Day shift
Education:

Bachelor's (Preferred)
Experience:

Digital marketing: 1 year (Preferred) total work: 1 year (Preferred)
Work Location: In person