Digital Marketing Executive - Ethnic Fashion & Instagram Reels
Company:
India Jhalak - A trusted ethnic wear manufacturing brand specializing in unstitched suits and sarees.
: Are you creative, Instagram-savvy, and passionate about ethnic fashion?
India Jhalak is looking for a Digital Marketing Executive who can turn fabrics into scroll-stopping content!
You'll be responsible for developing and executing digital marketing strategies to grow our online presence, especially via Instagram Reels, content planning, and customer engagement.
Key Responsibilities:
Create and post Instagram Reels & Stories regularly
Plan and manage monthly content calendar aligned with seasonal collections and trending topics
Write engaging captions, hashtags, and hooks tailored to boutique owners and wholesalers
Boost engagement and followers organically
Monitor insights, analyze performance, and tweak content for better results
Collaborate with the sales team to highlight customer feedback, festive launches, etc.
Handle basic WhatsApp broadcast & social replies if required
Requirements:
Proven experience in Instagram Reels & social media content
Good understanding of ethnic fashion trends
Strong storytelling, caption writing, and visual sense
Familiarity with tools like Canva, InShot, CapCut, etc. for editing
Ability to follow content trends and apply them for brand visibility
Basic knowledge of hashtags, insights & growth strategies
Preferred:
Experience with boutique/fashion/fabric-related brands
Hindi + English captioning skills
Understanding of women's buying behavior
Salary:
As per experience + performance-based growth
Job Types: Full-time, Permanent, Fresher
Pay: ?8,000.00 - ?10,000.00 per month
Schedule:
Day shift
Work Location: In person
MNCJobsIndia.com will not be responsible for any payment made to a third-party. All Terms of Use are applicable.