Job Description

Digital Marketing Executive - Ethnic Fashion & Instagram Reels

Company:

India Jhalak - A trusted ethnic wear manufacturing brand specializing in unstitched suits and sarees.

: Are you creative, Instagram-savvy, and passionate about ethnic fashion?

India Jhalak is looking for a Digital Marketing Executive who can turn fabrics into scroll-stopping content!

You'll be responsible for developing and executing digital marketing strategies to grow our online presence, especially via Instagram Reels, content planning, and customer engagement.

Key Responsibilities:

Create and post Instagram Reels & Stories regularly

Plan and manage monthly content calendar aligned with seasonal collections and trending topics

Write engaging captions, hashtags, and hooks tailored to boutique owners and wholesalers

Boost engagement and followers organically

Monitor insights, analyze performance, and tweak content for better results

Collaborate with the sales team to highlight customer feedback, festive launches, etc.

Handle basic WhatsApp broadcast & social replies if required

Requirements:

Proven experience in Instagram Reels & social media content

Good understanding of ethnic fashion trends

Strong storytelling, caption writing, and visual sense

Familiarity with tools like Canva, InShot, CapCut, etc. for editing

Ability to follow content trends and apply them for brand visibility

Basic knowledge of hashtags, insights & growth strategies

Preferred:

Experience with boutique/fashion/fabric-related brands

Hindi + English captioning skills

Understanding of women's buying behavior

Salary:

As per experience + performance-based growth

Job Types: Full-time, Permanent, Fresher

Pay: ?8,000.00 - ?10,000.00 per month

Schedule:

Day shift
Work Location: In person