The Digital Marketer will be responsible for devising and implementing digital marketing strategies to elevate brand visibility, generate high-quality leads, and facilitate sales conversion. This role demands a deep knowledge of marketing and performance analytics, along with strong creative and strategic thinking skills to deliver impactful results and support business growth.
Key Responsibilities
Campaign Planning & Execution
: Design and execute integrated digital campaigns across various platforms such as Google Ads, Facebook, Instagram, LinkedIn, YouTube, WhatsApp, and Education portals.
Performance Analysis & Reporting
: Monitor and analyze KPIs including lead generation, CPL, CTR, engagement rates, and ROI. Provide actionable insights and monthly/weekly performance dashboards to the leadership.
SEO & Content Strategy
: Oversee SEO for our websites and project microsites. Drive content campaigns (blogs, creatives, videos, newsletters) to enhance organic reach and customer engagement.
Marketing Automation & CRM Integration
: Ensure seamless integration of campaigns with CRM platforms. Implement marketing automation to nurture leads and optimize the customer journey.
Customer Engagement & Branding
: Monitor customer engagement metrics across email, WhatsApp, SMS, DMD, and RCS campaigns. Strengthen digital brand presence through consistent messaging and storytelling.
Team Collaboration & Vendor Management
: Coordinate with the digital marketing team. Coordinate with the creative team, digital partners, and development team to ensure timely delivery and innovation.
Skills & Competencies
Profound knowledge of digital marketing tools (Google Ads, Meta Ads, Analytics, SEO tools, CRM systems).
In-depth understanding of the Education customer journey and digital lead funnel.
Proven ability to drive ROI-driven campaigns in a competitive market.
Excellent analytical, communication, and team player skills.
Ability to manage multiple stakeholders and external vendors effectively.
Attention to detail and ability to multitask and manage multiple projects.
Experience, Skills, and Key Responsibilities
Should have a bachelor Degree.
Should have experience in the
Education Domain.
3 - 4 years of experience in Digital Marketing Executive.
Job Types: Full-time, Permanent
Work Location: In person
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