Yanolja Cloud Solution (YCS) is the global SaaS powerhouse behind the digital transformation of the hospitality and travel industry. With 33,000+ clients in 170+ countries, we build cloud-based hotel management tools and distribution systems that power the future of hospitality.
We are now on a mission to
elevate our digital presence
and brand storytelling to a global standard--and we're looking for a
Digital Marketer
who can think big, move fast, and shape how the world sees YCS.
About the Role
As a
Digital Marketer
, you will own and execute our digital brand narrative across platforms like
LinkedIn, Instagram, X (Twitter), and YouTube
. You will work at the intersection of
content, strategy, creativity, and technology
, ensuring that every piece of digital content we produce reflects our core values, excites our audience, and positions YCS as a category leader in global hospitality tech.
We are looking for someone who is
not just a doer, but a thinker.
Someone who combines
creative intelligence with AI fluency
--and has the hunger to get things done and done right.
Key Responsibilities
Own Our Voice:
Manage and grow YCS's social media presence across LinkedIn, Instagram, Twitter, and YouTube, aligned with our brand tone and personality.
Create Engagement-First Content:
Work with design and video teams (or AI tools) to produce compelling, scroll-stopping content--from carousels and reels to founder quotes, behind-the-scenes, webinar snippets, customer testimonials, case studies, and more.
Audience Understanding:
Deeply understand our target personas (hoteliers, travel partners, distributors, tech buyers) and create tailored content that speaks to their needs and goals.
Strategic Storytelling:
Design monthly content calendars with strategic themes (product, brand, events, culture, customer success, etc.). Own the execution from concept to post.
Run experiments on content formats, post timing, hooks, and CTAs to grow followers, increase engagement, and drive conversion where relevant (e.g., event signups).
Brand Consistency:
Ensure every post, caption, and comment aligns with YCS brand identity, visual guidelines, and messaging across global regions.
Insights & Reporting:
Track key metrics like impressions, shares, engagement rates, and follower growth. Use data to guide future strategy.
What We're Looking For
Must-Haves:
3-6 years of experience in
digital marketing, content, or social media management
, preferably in tech, SaaS, or B2B brands.
Strong command over
LinkedIn and Instagram
as strategic business platforms.
Outstanding
idea generation ability
--you're constantly thinking about what could work better, what hasn't been done yet, and what will make us stand out.
A
get-things-done attitude
--you take ownership, move fast, and deliver with pride.
Deep understanding of
brand building and storytelling
in a digital-first world.
Solid writing skills: you can write sharp, professional, and human copy that resonates.
Proficiency in AI tools to
speed up, scale, or improve
content, visuals, and planning workflows.
Familiarity with
social scheduling and analytics tools
(Buffer, Later, Hootsuite, Creator Studio, etc.)
Good-to-Have:
Experience working with
hospitality, travel tech, SaaS, or B2B
audiences.
Experience working with video content (short-form reels, webinar clips, teasers).
Some design sense or Canva/Photoshop/AI design skills to mock up visuals quickly.
Understanding of
regional/global nuances
(APAC, MENA, North America, LATAM).
KPIs You'll Drive
Monthly engagement rate across platforms
Follower growth (especially on LinkedIn)
Content output velocity (ideas to execution speed)
Brand mentions, shares, and inbound DMs
AI adoption rate across your marketing tasks
Contribution to event/webinar/lead gen visibility
? Work Setup & Team
Location:
Surat, Gujarat (in-office preferred for cross-functional collaboration)
Work closely with the
performance marketing
,
content
,
design
, and
regional sales teams
Reporting directly to the
Marketing Lead
Why Join YCS?
You'll work on
one of the most respected global SaaS brands
in hospitality tech
You'll
own the brand voice and visual presence
across high-impact channels
You'll
grow rapidly
and work with a team that values execution, innovation, and collaboration
You'll get to
push creative boundaries
using AI and global best practices
You'll join a team that is bold, ambitious, and building the future of travel tech
If you're creative, curious, and ready to build something meaningful--
apply now and become the voice of Yanolja Cloud Solution.
Let me know if you'd like this formatted for LinkedIn or job boards like AngelList or Naukri, or if you'd like a shorter version for internal hiring mailers or outreach messages.
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