Job Description

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As a digital marketer you will: + Advise on the effective channel strategy and digital tactics, and own their end-to-end delivery , using appropriate internal and external resources
+ Advise on a mix of content format based on objectives and target audience
+ Strategize for paid campaigns
+ Manage the flow of content through digital channels
+ Own the reporting of digital KPIs and deriving insights to drive improvements in future campaigns
Work closely with Capgemini's senior executives and opinion leaders Provide excellent service to colleagues across the business, helping them to make the most of our digital capabilities and channels Bring new ideas and thinking, and monitor the marketplace for upcoming trends in campaigns, formats, and technologies, to keep adding value Play an active role in the team, contributing insights and best practice

Job Responsibilities

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Experience in digital/social marketing/communications - strategy, planning, execution, analytics, and evaluation Strong working knowledge and experience of digital tools and channels, and content formats. Good knowledge of content marketing focused on creating, publishing, and distributing content on social channels. Hands on experience in content creation for digital channels Good understanding of social & digital trends in the space of Online Reputation Management, Channel Management, channel analytics and digital campaign management Hands on knowledge of digital and social tools like Hootsuite, Google Analytics, LinkedIn campaign manager, UTM builders Strong understanding of LinkedIn campaign manager, , Google ads, Facebook ads Interest in technology and innovation topics Track record, either in-house or for an agency, consulting customers to understand objectives and, in response, planning activities and execution Ability to manage multiple projects across teams and geographies, to deliver under pressure to tight deadlines, quality and cost - and adapt to changing priorities

Experience/Skills/Qualification

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At least 7 - 9 years' experience in digital and social media marketing Understanding of B2B Sales processes Experience in social advocacy tools like Sociabble Good experience across program management; strategic planning; customer interaction management Has worked in a global environment with a sound application of cultural sensitivity Proven experience in increasing operations efficiency & service delivery through process improvements, automation, team building and people management skills Has been able to bring innovative solutions to challenges, as well as act and produce desired outcomes with limited direction * Demonstrated strong relationship building, communication, and influencing skills