Job Description

1. Digital Strategy & Planning

Develop and implement digital marketing strategies aligned with company goals. Plan campaigns across social media, SEO/SEM, email, website, and digital ads. Forecast digital performance metrics and plan budgets.

2. Website & Online Presence Management

Oversee website updates, content, and performance. Ensure SEO optimization, keyword ranking, and traffic growth. Maintain accurate product, offer, and company information online.

3. Social Media Management

Plan and execute content across platforms (Facebook, Instagram, YouTube, LinkedIn, etc.). Manage posting schedules, engagement, comments, and community interactions. Create or oversee creation of creatives, videos, and ad content.

4. Digital Advertising & Lead Generation

Run paid campaigns (Google Ads, Meta Ads, OTT, display ads). Optimize campaign performance for lower cost per lead (CPL). Track and analyze leads from all digital channels.

5. CRM & Lead Management

Monitor lead flow from digital platforms into CRM. Ensure timely follow-up by sales teams. Analyze conversion ratios and suggest improvements.

6. Content Development & Branding

Create or coordinate blogs, videos, social posts, and promotional content. Ensure brand consistency in all digital communication. Work with designers, photographers, and influencers if needed.

7. Data Analytics & Reporting

Track KPIs such as website traffic, engagement, conversions, ROI, and reach. Create weekly, monthly, and campaign reports. Use tools like Google Analytics, Meta Business Suite, and CRM dashboards.

8. Online Reputation Management (ORM)

Monitor reviews on Google, social platforms, and third-party sites. Respond to customer feedback professionally. Improve brand ratings and customer trust.

9. Market & Competitor Research

Track digital trends and competitor activities. Suggest new digital tools and platforms to improve performance.

10. Coordination with Internal & External Teams

Work with sales, marketing, and management teams to align goals. Coordinate with agencies for creatives, ads, and digital support. Conduct digital training for team members when required.

Skills Required for a Digital Manager

Strong knowledge of SEO, SEM, Social Media, and analytics Creative thinking and strategic planning Understanding of CRM tools and lead management Good communication and project management skills Ability to manage budgets and optimize campaign ROI
Job Types: Full-time, Permanent

Pay: ₹13,925.12 - ₹35,000.00 per month

Benefits:

Health insurance Provident Fund
Work Location: In person