Job Description

Job Overview

We are seeking an energetic and results-driven Digital Lead Generation & Marketing Conversion Strategist to spearhead our online marketing initiatives. In this pivotal role, you will craft innovative strategies to attract high-quality leads and optimize conversion pathways across digital channels. Your expertise will drive measurable growth, enhance brand visibility, and maximize return on investment through data-driven decision making. If you thrive in a fast-paced environment and are passionate about leveraging digital tools to generate impactful results, this is the opportunity for you to make a significant impact.

What Success Looks Like

You create ad campaigns that consistently generate

qualified leads or direct sales

. You design

funnels and landing pages

that convert traffic efficiently. You continuously

analyze, optimize, and scale

successful campaigns. You help build a measurable, predictable system for customer acquisition.

Key Responsibilities

Paid Advertising

Plan, create, and manage

Meta (Facebook & Instagram)

ad campaigns for lead generation and direct sales. Conduct A/B testing on ad creatives, audiences, and copy to maximize ROI. Track campaign performance and make data-driven adjustments.

Funnel Creation & Optimization

Design and implement

high-converting funnels

(opt-ins, lead magnets, sales pages, thank-you pages, and automated email sequences). Use tools like

ClickFunnels, GoHighLevel, Leadpages, Unbounce, or WordPress

to create optimized user journeys. Develop persuasive sales copy and structure CTAs to convert cold traffic into paying clients.

Website & Landing Page Strategy

Create and optimize

landing pages

for lead capture and conversion. Ensure a smooth, intuitive

user experience (UX)

aligned with brand voice and goals. Collaborate on visuals, layout, and structure to reduce friction and increase conversions.

Analytics & Reporting

Set up and monitor

tracking systems

(Meta Pixel, Google Tag Manager, GA4, CRM integrations). Provide clear performance reports and actionable insights. Continuously refine campaigns to improve lead quality and cost per acquisition (CPA). Utilize

SEO tools and perform keyword researc

h to improve organic search rankings and increase website traffic. Implement

marketing automation tool

s to nurture leads through personalized email campaigns and drip sequences. Stay current with industry trends in digital marketing, SEO best practices, social media management, and emerging advertising platforms to keep strategies innovative and competitive. Maintain detailed

records of campaigns, budgets, performance metric

s, and ROI for reporting purposes.

Qualifications & Experience

3+ years experience in

digital marketing

, specifically in

Meta (Facebook & Instagram)

advertising. Proven track record of building

high-converting funnels

and

landing pages

that generate measurable results. Proficiency in

ClickFunnels

,

GoHighLevel

,

Leadpages

,

WordPress

, or similar funnel-building platforms. Strong knowledge of

conversion copywriting

and

consumer psychology

. Experience with

email automation platforms

(Mailchimp, ActiveCampaign, Klaviyo, ConvertKit, etc.). Solid understanding of

tracking, analytics

, and

retargeting strategies

. Ability to design and execute

lead magnet campaigns

(free guides, eBooks, webinars, etc.) that feed into a nurture sequence. Strong proficiency with

SEO tools

(e.g., SEMrush, Ahrefs), Google Analytics, Google Ads/AdWords, Facebook Advertising Manager, and marketing automation platforms. Knowledge of

SEO and CRO (Conversion Rate Optimization)

principles. Familiarity with

CRM systems

and

sales automation workflows

. Demonstrated success managing

paid campaigns across social media platforms

and search engines with measurable results. Familiarity with WordPress or other content management systems for website updates and content publishing. Creative problem-solver who thrives on optimizing for performance and ROI. Proven experience in digital marketing roles with a focus on lead generation and conversion optimization.

Bonus Skills (Nice to Have)

Experience with

Google Ads

or

TikTok Ads

. Graphic design or video editing abilities for ad creative. Hands-on experience with content creation including copywriting, graphic design (Adobe Photoshop or Adobe Creative Suite), HTML/CSS basics, JavaScript or SQL is a plus. Knowledge of e-commerce platforms and B2B marketing strategies is highly desirable. Ability to analyze data effectively to inform strategic decisions; experience with performance marketing metrics is essential.
Job Type: Part-time

Pay: ₹6,000.00 per month

Expected hours: 20 per week

Benefits:

Flexible schedule
Experience:

Digital marketing: 3 years (Required) Meta Ads : 3 years (Required) Lead generation sales: 2 years (Required) * funnel marketing: 1 year (Required)