Job Description

We're building an edtech non-profit organization that scales through intelligence, not headcount.



If you think "work" means sitting in an office from 9-5, this isn't for you. If you think "marketing" means posting on social media randomly, this isn't for you. If you need someone to tell you exactly what to do every day, this definitely isn't for you.



But if you understand exponential thinking, if you see AI as a superpower not a threat, if you want to build something that grows while you sleep--keep reading.



You will have complete autonomy, AI tools, and the mandate to 10x our lead generation in 6 months.



You're not a "social media manager" or a "digital marketing executive." You're a growth hacker who sees the entire funnel as a system to be optimized. You wake up thinking about CAC, LTV, and conversion rates. You go to sleep after setting up one more A/B test.

What You'll Actually Do

Months 1-2: Diagnose & Build Foundation

Audit every marketing asset we have (website, ads, emails, landing pages) Identify the 3 highest-leverage channels for our target audience Set up proper analytics, tracking, and attribution (we need to know what works) Build our first AI-powered lead magnet (free course, toolkit, assessment) that actually provides value Create automated email sequences that nurture leads without human intervention

Months 3-4: Scale What Works

Launch and optimize paid campaigns (Meta, Google, LinkedIn) with rigorous testing Build AI chatbot that qualifies leads, answers questions, and books demo calls Create content systems using AI (blogs, videos, carousels) that rank and convert Implement retargeting funnels that follow prospects across the internet Set up webinar/masterclass funnels that sell without live sales calls

Months 5-6: Automate & Multiply

Build referral systems that turn students into acquisition channels Create AI-powered personalization (different landing pages for different personas) Optimize entire funnel for maximum conversion at minimum cost Train AI models on our best-performing content to generate variations Document systems so they run without you babysitting them

What "Exceptional Work" Looks Like

Bad Marketing Lead

: Posts on Instagram daily, runs some ads, generates leads randomly, can't explain why something worked.

Good Marketing Lead

: Generates consistent leads, tracks metrics, tries different channels, steadily improves results.

Exceptional Marketing Lead

:


Built a lead generation machine that produced 500+ qualified leads/month for an edtech company with a $2K/month ad budget (yes, that's possible) Created an AI-powered quiz that segmented audiences and personalized recommendations, converting at 40%+ (industry average is 10-15%) Designed automated email sequences with 60%+ open rates and 15%+ click rates by using behavioral triggers and AI-written subject lines Reduced customer acquisition cost by 70% while tripling lead volume by identifying and doubling down on highest-ROI channels Built a content engine where one piece of long-form content becomes 20+ pieces across platforms using AI repurposing

You Should Apply If

You've personally generated measurable business results (revenue, leads, users) through digital marketing You can look at a website and immediately identify 10 things that are killing conversions You've used AI tools (ChatGPT, Claude, Midjourney, etc.) to 10x your output You understand the difference between vanity metrics and metrics that matter You've built something from scratch with minimal resources and made it work You're comfortable with data, spreadsheets, and actually measuring ROI You think in systems and automation, not tasks and to-do lists You can write copy that converts (or use AI to help you learn fast)

Do NOT Apply If

You think "posting consistently" is a strategy You've only worked at agencies and never seen the full business impact of your work You need detailed instructions and can't figure things out independently You're uncomfortable with ambiguity and want a clearly defined 9-5 role You think AI is "cheating" or you're not willing to deeply learn new tools You can't handle the pressure of being responsible for the company's growth You want a "marketing manager" title but really just want to coordinate vendors

Compensation Philosophy

This isn't a salaried job where you get paid the same whether we get 10 leads or 1000 leads.

Structure

: Base salary (covers your bills) + Performance bonuses (rewards results) + Equity options (you share in what you build)

What we value

:


Results over effort (we don't care if you work 20 hours or 60 hours--we care about leads and conversions) Systems over heroics (build things that scale, not one-time campaigns) Learning over experience (if you can learn and apply AI/new tools faster than someone with 10 years of outdated experience, you're more valuable)

Interview Process

Application

: Submit a 3-minute Loom video explaining one digital marketing campaign you're proud of and what made it work. Include metrics. No video = auto-reject.

Assignment

: We'll give you access to our current marketing assets. You have 48 hours to audit them and propose your 90-day plan. We're not looking for perfection--we're looking for strategic thinking.

Live Session

: 60-minute conversation where we discuss your plan, debate marketing strategies, and see if we think similarly.

*

Trial Week

: If we both feel good, we'll do a paid trial week where you execute one small project. This lets us both see if it's a fit before committing.