Job Description

Digital Demand Generation Manager





Location: India, remote



Department: Marketing



Reports To: Content & PR Manager



Dotted Line to: Head, Demand Generation



Direct Reports: Senior Web Developer, Digital/Social Media Specialist





eProductivity Software (ePS) is a leading global provider of industry-specific business and production software technology for the packaging and print industries. ePS' integrated and automated software offerings and point solutions are designed to enable revenue growth and drive operating and production efficiencies. With offices worldwide and over thirty years dedicated to delivering best-in-class technology to the packaging and print industries, it is our deeply held philosophy that ePS succeeds when our customers thrive. Link to our website - www.epssw.com





About the Role



We are seeking a performance-driven Digital Demand Generation Manager to lead our global digital marketing efforts and deliver measurable growth in traffic, conversions, and lead generation. This role is responsible for overseeing paid media, SEO, web experience, and digital customer engagement strategies across all online channels.





Reporting to the Content & PR Manager, you'll play a critical role in aligning digital strategy with marketing messaging and revenue goals, while managing a small team. You'll own and optimise our paid digital programs, collaborate with the web and operations teams to track performance, and build out an integrated digital ecosystem to strengthen customer relationships and drive qualified traffic.





Key Responsibilities



Digital Demand Strategy & Execution


Own the execution and optimisation of all digital demand generation programs - including paid search (PPC), display, retargeting, paid social, and SEO Drive traffic, engagement, and conversions through continuous optimisation of campaigns and landing pages Partner with the web team to evolve our website experience to improve performance, content discoverability, and lead generation




Customer Engagement & Personalisation


Develop and execute a strategy to grow and engage customers across digital touchpoints - email, social, search, web, and mobile Use analytics and customer data to deliver personalised experiences and messaging based on personas, segmentation, behavior, and lifecycle stage Explore and implement loyalty or nurturing programs to support retention and deeper engagement




Channel Management & Analytics


Monitor and report on key digital KPIs, including site traffic, conversion rate, cost per lead, and campaign ROI Work with Marketing Ops and BI teams to ensure clean data and accurate attribution across platforms Develop a segmentation model to enable more targeted and effective digital campaigns Stay informed on evolving trends in AI-driven search (e.g., generative AI in search engines, voice search, predictive targeting) and incorporate emerging practices into digital strategies




Digital Platform Enablement


Evaluate and recommend digital platforms (e.g., web tools, marketing automation, personalization engines) to support growth and innovation Partner with internal stakeholders and vendors to define best practices and standardise digital campaign execution




Team Leadership & Collaboration


Manage and mentor the Senior Web Developer and Digital & Social Media Specialist, fostering a high-performance, insights-led team Align with content, PR, events, and product marketing to ensure a unified digital voice and campaign integration Collaborate with regional marketing and sales teams to support digital lead generation at a local level




Required Skills & Experience


5+ years of experience in digital demand generation or performance marketing, ideally in a B2B or SaaS environment Proven expertise managing PPC, paid social, SEO, and website performance to drive pipeline growth Strong understanding of customer segmentation, lead nurturing, and digital campaign personalisation Experience managing and developing a digital or web team Highly data-driven with experience using platforms like Google Analytics, HubSpot, Salesforce, and ad platforms (e.g., Google Ads, LinkedIn Ads) Good understanding of how AI is shaping digital marketing, particularly in areas like search, targeting, automation, and content delivery Excellent project management, stakeholder alignment, and cross-functional collaboration skills




Preferred Qualifications


Experience with A/B testing and conversion rate optimisation (CRO) tools Familiarity with web UX principles, CMS platforms, and digital content strategy Exposure to packaging, print, or manufacturing industries Knowledge of HTML, SEO tools, or analytics platforms such as SEMrush, Moz, or GA4 Experience leveraging AI-powered tools or platforms for SEO, paid media optimisation, or audience segmentation




Why Join Us



Own digital performance across paid and organic channels with direct impact on business growth Lead a digital team that shapes the online experience for a global audience * Be part of a collaborative and customer-first marketing team driving innovation and measurable success