Job Description

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We are seeking a creative and detail oriented Content Writer Copy Resource to join our dynamic Content Art Resource team at Infosys Aster This role is ideal for someone who thrives in a fast paced collaborative environment and has a flair for crafting compelling marketing copy across various formats and platforms

Key Responsibilities:

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Key Responsibilities Marketing Sales Content Develop short form high impact marketing copy for RFX responses RFPs RFIs sales decks and campaign materials Tailor messaging to resonate with diverse client personas and industry verticals Creative Collaboration Participate in brainstorming sessions to shape messaging strategy tone of voice and creative direction Work closely with design strategy and business teams to ensure content alignment AI Driven Content Creation Leverage Generative AI tools to create personalized scalable content with speed and efficiency Multimedia Interactive Content Write scripts for interactive presentations demo videos and explainer content Support the development of engaging narratives for client workshops and immersive experiences Client Engagement Support Create tailored content for client visits including welcome decks briefing materials and storytelling assets

Technical Requirements:

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Proven experience in content writing copywriting or marketing communications Strong command of English with excellent writing editing and proofreading skills Familiarity with RFX documentation and B2B marketing content Experience using Generative AI tools for content creation is a plus Ability to work collaboratively in cross functional teams Strong storytelling skills with an eye for detail and tone

Additional Responsibilities:

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Bachelor s degree in Communications Marketing Journalism English or a related field Experience in IT services consulting or digital transformation domains Exposure to multimedia content development video scripts interactive decks

Preferred Skills:

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Technology->Digital Marketing->Digital Marketing - ALL