Job Description

Skill required:

Marketing Operations - Digital Project Management

Designation:

Digital Content Management Analyst

Qualifications:

Any Graduation

Years of Experience:

3 to 5 years

About Accenture

Accenture is a global professional services company with leading capabilities in digital, cloud and security.Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song-- all powered by the world's largest network of Advanced Technology and Intelligent Operations centers. Our 784,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities.Visit us at www.accenture.com

What would you do?

Supports the execution and optimization of content across owned media channels, including websites, blogs, email marketing, and social media. This role assists in driving audience engagement, brand visibility, and content performance while ensuring consistency across digital assets.

What are we looking for?

Technical Skills: o Basic understanding of content marketing and digital media strategies. o Familiarity with web analytics tools, CMS platforms, and marketing automation systems. o Strong writing and editorial skills with attention to detail. Competencies: o Ability to work cross-functionally and support multiple stakeholders. o Strong organizational and project coordination skills. o Analytical mindset with an interest in data-driven decision-making. Experience & Education: Experience: o 4-6 years of experience in content marketing, digital media, or related fields. o Experience supporting content creation and managing digital channels like websites, blogs, and social media. Education: o Bachelor's degree in Marketing, Communications, Digital Media, or a related field.

Roles and Responsibilities:

oOwned Media Support & Content Execution: o Assist in implementing owned media strategies that align with business and marketing objectives. o Help manage brand-owned digital channels to maintain a cohesive and engaging customer experience. o Support optimization efforts for owned media assets to improve organic traffic and audience engagement. Content Creation & Distribution Assistance: o Assist in content creation, curation, and management across owned media platforms. o Work closely with creative, marketing, and product teams to develop compelling digital content. o Ensure content aligns with brand guidelines and marketing goals. Performance Monitoring & Optimization: o Track key performance metrics for owned media channels, such as website traffic and engagement rates. o Use analytics tools to gather insights and assist in refining content strategies. o Support continuous assessment of digital platforms to align with customer behaviors and industry trends. Cross-functional Collaboration & Coordination: o Collaborate with paid and earned media teams to contribute to integrated marketing strategies. o Work with product, sales, and customer service teams to develop content that supports business objectives. o Assist in coordinating with external agencies and technology partners to enhance content delivery. o Provide reports and insights on owned media performance to internal stakeholders.




Any Graduation