: Design and produce a wide variety of content, including text (UX copy, articles), visuals (graphics, infographics), videos, and interactive elements for websites, apps, and social media.
Strategize content
: Develop and implement content strategies and style guides that align with user needs and brand objectives.
Conduct research
: Use data and user feedback from methods like user research and usability testing to inform content decisions.
Collaborate across teams
: Work closely with product managers, UX designers, developers, and marketing to ensure content integrates seamlessly with the overall product design.
Optimize content
: Ensure content is consistent, on-brand, and optimized for search engines (SEO) and user experience.
Maintain and update
: Manage and update content using content management systems (CMS) and oversee content throughout its lifecycle.
Ensure accessibility
: Design content that is accessible to all users, including those with disabilities.
Essential skills and qualifications
Hard skills
Writing and editing
: Strong, user-centric writing skills with a focus on clarity, conciseness, and scannable content.
Design software
: Proficiency with design and prototyping tools such as Figma (Good to have) and the Adobe Creative Suite (Illustrator, Photoshop, Premiere Pro) must have.
User experience (UX)
: A solid understanding of UX principles and how to apply them to content creation, including knowledge of information architecture.
Content management systems (CMS)
: Experience working with content management platforms to publish and manage digital content.
Search engine optimization (SEO)
: Knowledge of best practices for optimizing digital content to improve visibility in search results.
Digital media production
: Experience creating and editing different media types like video, audio, and graphics.
Soft skills
Collaboration
: The ability to work effectively with cross-functional teams, including developers, designers, and marketers.
Problem-solving
: A proactive mindset for identifying design and content issues and developing creative solutions.
Communication
: Exceptional verbal and written skills for presenting ideas and feedback to stakeholders.
Adaptability
: The flexibility to work in a fast-paced, iterative, and evolving digital environment.
Data analysis
: Using data and analytics to inform content decisions and measure performance.
Typical qualifications
While specific requirements vary by company, common qualifications include:
Education
: A bachelor's degree in a relevant field such as Communications, Design, Marketing, or English.
Experience
: A portfolio demonstrating relevant experience in content creation, UX writing, or digital design.
Certifications
: Professional certifications in UX design, content strategy, or specific design software can be beneficial.
Job Type: Full-time
Pay: ₹30,000.00 - ₹50,000.00 per month
Benefits:
Flexible schedule
Health insurance
Work Location: Remote
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