Job Description

About the job Role:

Overview:

As the Digital Campaign Manager, you will be responsible for developing and executing paid campaigns across digital channels while building a strong, engaging brand presence on social media. Your role will be critical in driving traffic, generating leads, and improving ROI from digital spends.

Key Responsibilities:

Performance Marketing:
? Plan, execute, and optimize paid campaigns across Google Ads, Meta (Facebook/Instagram), YouTube, and other platforms
? Manage ad budgets effectively to ensure ROI and lead generation targets are met
? Track KPIs such as CTR, CPC, CPA, ROAS, and conversion rate; use insights to improve performance
? Perform A/B testing on ad creatives, audience targeting, and landing pages
? Coordinate with the sales team to align leads with business outcomes

Social Media Management:

? Develop and execute monthly social media calendars across platforms (Instagram, Facebook, LinkedIn, etc.)
? Create engaging, travel-focused content (posts, reels, stories) that aligns with the brand's voice and values
? Monitor trends, engage with followers, and grow community organically
? Analyze engagement metrics and optimize for better reach and visibility

Analytics & Reporting:

? Use tools like Google Analytics, Meta Business Suite, and others to generate weekly/monthly reports
? Provide actionable insights and performance dashboards to leadership
? Suggest improvements based on campaign data and user behavior

Required Skills & Qualifications:

? 3-5 years of proven experience in digital Campaign management
? Hands-on experience with Google Ads, Meta Ads Manager, and performance tracking tools
? Strong grasp of SEO/SEM, email marketing, retargeting, and funnel optimization
? Creativity in content strategy and storytelling
? Excellent communication and copywriting skills
? Familiarity with Canva, Adobe Suite, or video editing tools is a plus

Job Type: Full-time

Pay: ₹40,000.00 - ₹50,000.00 per month

Benefits:

Health insurance Provident Fund
Work Location: In person