We are looking for a results-driven Digital Campaign Manager with 2-5 years of experience to lead and execute app-based marketing campaigns in the BFSI/NBFC domain. The ideal candidate will be responsible for planning, implementing, optimizing, and reporting on digital campaigns that drive customer engagement, app adoption, and business growth.
Key Responsibilities:
-Plan and execute end-to-end digital campaigns for the company mobile app, aligned with business objectives.
-Work closely with product, analytics, and creative teams to design targeted campaigns across customer segments.
-Manage in-app, push notifications, email, and SMS campaigns to improve app engagement and retention.
-Monitor and optimize campaigns using performance metrics such as CTR, CVR, CAC, and ROI.
-Develop and maintain campaign calendars and ensure timely execution of all campaigns.
-Conduct A/B testing on creatives, messaging, and targeting to improve campaign effectiveness.
-Analyze campaign performance and share actionable insights with stakeholders.
-Ensure campaigns adhere to regulatory and compliance guidelines relevant to BFSI/NBFC sectors.
Key Skills & Competencies:
-Experience in managing digital campaigns, preferably for mobile apps in BFSI/NBFC domain.
-Strong understanding of customer lifecycle marketing and digital channels (push, in-app, email, SMS).
-Proficiency in campaign management tools, analytics platforms, and CRM systems.
-Ability to work with cross-functional teams and deliver campaigns under tight deadlines.
-Data-driven mindset with good analytical and reporting skills.
-Knowledge of regulatory considerations in financial services marketing is a plus.
Job Types: Full-time, Permanent
Pay: ?60,921.97 - ?96,897.57 per month
Benefits:
Health insurance
Provident Fund
Schedule:
Morning shift
Supplemental Pay:
Yearly bonus
Application Question(s):
How many years of experience in Digital Campaign?
What's your notice period?
How many years of experience in NBFSC/BFSI domain?
What's your CTC and ECTC?
Work Location: In person
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