Job Description

Job Summary

We are looking for a results-driven Digital Campaign Manager with 2-5 years of experience to lead and execute app-based marketing campaigns in the BFSI/NBFC domain. The ideal candidate will be responsible for planning, implementing, optimizing, and reporting on digital campaigns that drive customer engagement, app adoption, and business growth.

Key Responsibilities:

-Plan and execute end-to-end digital campaigns for the company mobile app, aligned with business objectives. -Work closely with product, analytics, and creative teams to design targeted campaigns across customer segments. -Manage in-app, push notifications, email, and SMS campaigns to improve app engagement and retention. -Monitor and optimize campaigns using performance metrics such as CTR, CVR, CAC, and ROI. -Develop and maintain campaign calendars and ensure timely execution of all campaigns. -Conduct A/B testing on creatives, messaging, and targeting to improve campaign effectiveness. -Analyze campaign performance and share actionable insights with stakeholders. -Ensure campaigns adhere to regulatory and compliance guidelines relevant to BFSI/NBFC sectors.

Key Skills & Competencies:

-Experience in managing digital campaigns, preferably for mobile apps in BFSI/NBFC domain. -Strong understanding of customer lifecycle marketing and digital channels (push, in-app, email, SMS). -Proficiency in campaign management tools, analytics platforms, and CRM systems. -Ability to work with cross-functional teams and deliver campaigns under tight deadlines. -Data-driven mindset with good analytical and reporting skills. -Knowledge of regulatory considerations in financial services marketing is a plus.
Job Types: Full-time, Permanent

Pay: ?60,921.97 - ?96,897.57 per month

Benefits:

Health insurance Provident Fund
Schedule:

Morning shift
Supplemental Pay:

Yearly bonus
Application Question(s):

How many years of experience in Digital Campaign? What's your notice period? How many years of experience in NBFSC/BFSI domain? What's your CTC and ECTC?
Work Location: In person