Job Description

Role Name: Digital Branding Executive.

Key Responsibilities

Social Media Management (Instagram, LinkedIn, Facebook, YouTube)

Design, produce, and publish weekly reels and posts. Develop narrative-driven series (e.g., Why This Story?*) to engage audiences.
Monitor trends and incorporate them into brand storytelling strategies.
YouTube Content Production

Produce and edit

long-form YouTube videos

(founder stories, interviews, animated explainers). Create new

YouTube Shorts

as well from existing long-form content. Coordinate and/or conduct recorded interviews with historians and subject experts. Design engaging titles, thumbnails, and ensure upload-ready formatting.
Founder Voice & Storytelling

Work closely with the founders to turn concepts, ideas, and behind-thescenes moments into polished, engaging content. Capture and edit behind-the-scenes footage of creative processes.
Digital Marketing & Analytics

Plan, execute, and manage targeted

Google Ads, Meta Ads, and other advertising campaigns.

Track and analyze performance via

Google Analytics

and ad platform dashboards. Optimize ad targeting, budgets, and creatives for maximum ROI. Implement SEO strategies to improve search rankings and organic reach. Manage

Social Media Marketing (SMM)

initiatives for community growth.
Website & Landing Page Optimization

Manage and update

WordPress websites

for brand consistency and performance. Optimize

landing pages

for improved conversions and user experience. Collaborate with designers and developers to improve site navigation, speed, and SEO readiness.
Job Type: Full-time

Pay: ₹400,000.00 - ₹600,000.00 per year

Work Location: In person