Job Description

About Us:

Josisoft Technologies is a leading Web Development and Digital Marketing service provider, dedicated to helping businesses thrive online. We are looking for a talented Digital Advertising Specialist to join our team and drive impactful results through Facebook and Google Ads. Minimum 2 Years of Working Experiance required.

Key Responsibilities:

Plan, execute, and optimize digital ad campaigns on Facebook and Google Ads to maximize ROI. Conduct keyword research, audience targeting, and competitor analysis to improve campaign performance. Create and manage ad creatives, copy, and landing pages to increase click-through rates (CTR) and conversions. Monitor and analyze ad performance, providing insights and recommendations for continuous improvement. Stay up-to-date with platform updates, trends, and best practices in digital advertising. Collaborate with the design and content teams to align ad strategies with overall marketing goals. Prepare detailed reports on campaign performance and ROI.

Requirements:

Proven experience with Facebook Ads Manager and Google Ads (certification is a plus). Strong understanding of PPC, CPC, CPM, and other key ad metrics. Analytical mindset with a focus on data-driven results. Ability to work independently and handle multiple campaigns simultaneously. Excellent communication and teamwork skills.

Roles and Responsibilities:

Campaign Strategy & Execution:

Plan, develop, and implement paid ad campaigns on Facebook and Google Ads. Conduct audience research, keyword analysis, and competitor benchmarking. Design and optimize ad creatives, landing pages, and ad copies for higher click-through rates (CTR) and conversions. Set up and manage conversion tracking for accurate performance measurement.

Budget Management:

Efficiently allocate and optimize advertising budgets to maximize ROI. Reduce cost-per-click (CPC) and cost-per-acquisition (CPA) while maintaining ad quality.

Performance Analysis & Optimization:

Regularly monitor campaign performance and adjust strategies accordingly. Conduct A/B testing to identify the best-performing ad variations. Use tools like Google Analytics, Meta Pixel, and UTM tracking for precise data insights. Identify and eliminate underperforming ads to improve overall campaign efficiency.

Reporting & Analytics:

Prepare weekly and monthly performance reports for management review. Provide insights on key performance indicators (KPIs) like CTR, CPA, ROAS (Return on Ad Spend), and conversion rates. Forecast ad spend and expected ROI for upcoming campaigns.

Collaboration & Communication:

Work closely with the design, content, and development teams to ensure cohesive ad messaging. Stay updated with the latest platform updates, advertising trends, and industry best practices. Provide input on landing page design and user experience to improve conversions.

Continuous Learning:

Stay ahead of algorithm changes, ad policies, and digital marketing innovations. Attend webinars, complete certifications, and participate in workshops as needed.

Targets for Improved Productivity and Company Growth:

Revenue Growth:

Achieve a 20-30% increase in revenue from paid ads within the first 6 months. Drive a minimum of 100 qualified leads per month, depending on the ad spend.

Cost Efficiency:

Reduce CPA by at least 15% within the first quarter. Maintain a minimum ROAS of 3x (return of $3 for every $1 spent) consistently.

Campaign Optimization:

Maintain an average CTR of at least 3-5% across all campaigns. Implement at least 2 successful A/B tests per month for continuous improvement.

Brand Visibility:

Increase ad impressions by 30% within the first 3 months. Boost website traffic through ads by 40% within 6 months.

Benefits:

Competitive salary with performance-based incentives. Flexible work environment. Opportunity for career growth in a rapidly expanding company. Supportive team culture and learning opportunities.
Job Types: Full-time, Permanent

Pay: ₹15,000.00 - ₹25,000.00 per month

Benefits:

Work from home
Work Location: Remote