Job Description

Key Responsibilities

Plan, launch, and manage Meta (Facebook/Instagram), Google, and WhatsApp Ads Optimize campaigns for sales growth and high ROAS Implement A/B testing on creatives, audiences, and ad copies Develop a structured approach to scale ad budgets while keeping profitability in check Identify and expand audience segments through Lookalike Audiences and Retargeting Lower Cost Per Acquisition (CPA) and maximize Return on Ad Spend (ROAS) Work with designers to create high-converting ad creatives Write compelling ad copies, headlines, and CTA variations that drive sales Track daily ad performance, adjust bids and budgets accordingly Use Google Analytics, Facebook Ads Manager, and Shopify reports to analyze trends Provide weekly and monthly reports with insights and next steps Improve landing pages and checkout flows for better conversions Build and optimize retargeting campaigns to increase customer lifetime value
Who We're Looking For

2+ years of hands-on experience in Performance Marketing (E-commerce preferred) Strong expertise in Facebook Ads, Google Ads, and WhatsApp Ads Proven experience in scaling ad budgets profitably Excellent analytical skills with knowledge of Google Analytics and Shopify Understanding of audience segmentation, retargeting, and Lookalike Audiences Knowledge of Conversion Rate Optimization (CRO) is a plus Ability to write ad copy that converts (strong English skills preferred)
Candidates can directly share resumes & work profiles to the Marketing Manager on WhatsApp at 9967202201

Job Type: Full-time

Pay: ₹30,000.00 - ₹60,000.00 per month

Application Question(s):

Do you have at least 2 years of hands-on experience in managing Meta (Facebook/Instagram) and Google Ads campaigns? (Yes/No) Have you worked on scaling ad budgets profitably for an e-commerce brand? (Yes/No) What was the highest monthly ad budget you have managed? (Please specify in ?) What is the average ROAS you have achieved in your recent campaigns? How comfortable are you with tools like Google Analytics and Shopify reports? (Beginner/Intermediate/Advanced) Can you share examples of ad creatives or campaigns you have worked on that drove strong results? (Ads library links)
Work Location: In person