Job Description

- Bringing efficiency in media costs and planning systems- Analyzing Rates, Ratings, GRPs and CPRPs, Reach etc. of TV plans of different brands.- Comparison of different media plans of different brands in terms of process, approach, rate comparisons etc.- Analyse opportunities of consolidate buying at different channels bringing cost efficiency.- Analyse digital media plans of different brands in terms of process, approach rates etc. and evaluate opportunities of consolidation.- Handling media operations of different brands under corporate marketing including DS Corporate brand.- Handling performance marketing for different brands under corporate marketing which includes e commerce operations.- Setting KPIs for different media agencies and analyse performance. Incumbent should be versed on the below areas :1. With latest media planning tools, planning and buying parameters etc. 2. Evaluation of media plans of different brands and plans consolidation bringing synergies in planning and buying.3. Developing systems of media plans as per latest industry practices4. Updating media plans and buying parameters as per latest industry practice.5. Media planning and buying for corporate marketing6. Candidate must have very good knowledge of TV Media and planning though additional knowledge of digital media will be desirable.Experience of working with some mid-sized to big level media agency will be an added advantage. (ref:updazz.com)

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