Job Description

Responsibilities & Key Deliverables
Key Responsibilities:
1. Strategic Planning & Market Development

• Design rural marketing strategy aligned with overall business goals.
• Identify high-potential rural markets using data-driven insights (vehicle penetration, income levels, infrastructure, education, census data etc.).
• Develop rural-specific product positioning and pricing strategies.

2. Sales Enablement & Channel Development for enhancing the connect/reach

• Develop & Strengthen rural network: onboarding, training, and incentivizing rural dealerships.
• Support channel partners with rural-focused campaigns and tools.
• Drive retail sales through localized activations and outreach programs.
• Rural Tie Ups with media partners, CSCs, KVKs, ITIs , Consumer durable companies

3. Rural Communication & Brand Building for brand presence/awareness

• Create culturally relevant campaigns using local languages, festivals, and traditions.
• Leverage traditional & digital media (Haats, melas) and digital platforms (WhatsApp, YouTube, vernacular apps).
• Build trust and brand affinity through community engagement and local influencers, Milaap, Rural entrepreneurship and employment opportunity program

4. Customer Engagement & Experience

• Understand rural customer behaviour and buying cycles (e.g., harvest seasons).
• Organize experiential marketing: test drives, mobile vans, village demos.
• Segment development initiatives: Contractors, transporters, Small businesses
• Facilitate financing options

5. Data & Performance Monitoring

• Track KPIs: Rural sales volume & market share, lead conversions, dealer performance, campaign ROI.
• Conduct market research and consumer feedback loops to refine strategy.
• Collaborate with analytics teams to optimize targeting and resource allocation.
• Process for

6. Cross-functional Collaboration

• Work closely with:
• Sales & Distribution for execution.
• Brand teams for rural-specific variants.
• Finance for rural credit schemes.

Preferred Industries
Automotive Industry
Marketing & Comm
Advertising/Marketin
Education Qualification
Bachelor of Engineering; MBA; Graduate; Masters in Marketing Management
General Experience
10 years of Work Experience in Auto preferred

Skills Required